B2B Marketing: Leveraging events to attract clients
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Leveraging Events To Attract Clients Event Marketing Insights and Recommendations for B2B Marketers
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Transcript of B2B Marketing: Leveraging events to attract clients
Leveraging Events To Attract Clients
Event Marketing Insights and Recommendations for B2B Marketers
Events in the Marketing Mix
Events as Top Marketing ActivityTo Existing Customers**
Events as a % of Marketing Budget*
61%40%
*Center for Exhibition Industry Research (CEIIR), March 2015.**Influitive/Demand Metric Research Corp, October 2014.
User Meetings
ConferencesTrade Shows
What are B2B Marketing Events?
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Product Launch & Training
Experiential Events
Why is there so much love for events among marketers?
98% say exhibitions deliver unique value over other sales channels*
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*CEIR Young Professional Exhibitor Needs and Preferences Study, April 2015.
Achieve multiple sales and marketing objectives in a compressed time period
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Events provide a lot of data
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Face-to-face interaction
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But there’s a catch!
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Event ROI
Introducing Event ROI
CEOs:How important is it to consider ROI when planning an event?*
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Not Impor-
tant17%
Somewhat Im-por-tant19%Very Important
35%
Vitally Im-por-tant29%
*IML, Event Industry Global Market Research Study, January 2014.
Some ROI contributors
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Sales Leads Product or Brand Awareness
Sales Closed
A word about branding “Create a connected brand experience”* Brand advocates spend 2x as much and
recommend/share 2-4x your typical customer*
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*DoubleDutch: Why Events Are the Best B2B Marketing Channel in the World, February 2015.
Creating Great B2B Marketing Events
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Engagement Event-Tech Follow-up
Focus on Engagement
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Create Experiences
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Embrace Event-Tech
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Deliver value
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Continue the conversation
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www.eventuosity.com
Justin Panzer, Founder & CEOEventuosity, LLC.
3220 Market Street, Suite 369Philadelphia, PA 19104
@eventuosity eventuosityapp
+EventuosityApp
/company/eventuosity
/user/eventuosity
