How Structural Engineers Attract Data Center Clients (SlideShare)
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Transcript of How Structural Engineers Attract Data Center Clients (SlideShare)
How Structural Engineers Attract Data Center Clients
How structural engineers attract data center clients using buyer personas, smart goals, and product/market fit
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Data centers must be built to withstand crisis
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Data centers require structural engineers to create strong, secure buildings to fit their
needs
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Attracting Data Center Clients Buyer Personas Product/Market Fit SMART Goals
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Buyer Personas:semi-fictional portrayals
of ideal clients
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Buyer Personas Conduct research Record commonalities Segment through personas
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Product/Market Fit:degree to which products or
services satisfy buyer demands
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Product/Market Fit Price points purchased Quantities purchased Durations purchased Accelerates revenue growth
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Segmenting Personas Group by similarities Separate content by persona Segmentation lists
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SMART Goals Specific Measurable Attainable
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Relevant Time-Bound
Attract decision makers by educating and
building trust
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Is your structural engineering firm attracting data center
clients?
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Let us know in the Comments section below
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LEARN MORE
Attracting Data Center Clients: Step by Step
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