How to Attract Your Ideal Clients More Easily
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Geoff McDonald @Ideas Architect #ideaslunch How to Attract Your Ideal Clients More Easily
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Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients?In this webinar we'll explore how you can stand out from the crowd and stop being just another service provider competing on price and constantly chasing clients. We'll present a big idea and some practical tips for you to implement straight after the event.
Transcript of How to Attract Your Ideal Clients More Easily
Geoff McDonald @Ideas Architect #ideaslunch
How to Attract Your Ideal Clients More Easily
Introductions
Follow the conversation on Twitter: #ideaslunch
Logistics
Recording + Slides PDF : facebook.com/ideaslunch
Part 1
How’s Business?
Geoff McDonald @Ideas Architect #ideaslunch
Geoff McDonald • Ideas Architect
Geoff McDonald @Ideas Architect #ideaslunch
Who is your Ideal Client?
How often are you working with your Ideal Client?
Geoff McDonald @Ideas Architect #ideaslunch
0 = Never
10 = Always
Geoff McDonald • Ideas Architect
Geoff McDonald @Ideas Architect #ideaslunch
What do you do to source new work?
How hard are you working just to get work?
Geoff McDonald @Ideas Architect #ideaslunch
10 = Easy0 = Hard
Chasing or Attracting?
Do you spend more time chasing work or attracting it?
Part 2
What Are You Known For?
#ideaslunch This is the key to attracting your ideal clients
IdealClient
Getting Clients
NEVER
ALWAYS
ATTRACTCHASE
IdealClient
Getting Clients
NEVER
ALWAYS
Job/Hobby
ATTRACTCHASE
IdealClient
Getting Clients
NEVER
ALWAYS
Job/HobbyJASPer
ATTRACTCHASE
IdealClient
Getting Clients
NEVER
ALWAYS
Job/HobbyJASPer
Brand
ATTRACTCHASE
Supermarkets are highly competitive, price sensitive markets
IdealClient
Getting Clients
NEVER
ALWAYS
Job/Hobby
Idea
JASPer
Brand
ATTRACTCHASE
Job/Hobby
Idea
JASPer
Brand
What are you building?
Part 3
What’s Your BIG Idea?
#ideaslunch Attract your ideal clients with your BIG idea
Geoff McDonald @Ideas Architect #ideaslunch
Seth Godin
Geoff McDonald @Ideas Architect #ideaslunch
Dyson
Geoff McDonald @Ideas Architect #ideaslunch
Edward de Bono
Andrew + Sue O’Brien www.CoupleOnTheRun.com
Thing
Concept
Achievement
Process
What’s your BIG Idea?
Geoff McDonald @Ideas Architect #ideaslunch
Geoff McDonald • Ideas Architect
Gihan Perera Webinar Smarts www.GihanPerera.com
An idea only makes a difference when someone uses it to make a difference.
#ideaslunch You don’t find compelling ideas, you create them.
Find me a BIG idea
Declaring your future is more powerful than analysing it
Destiny or Declaration?
#ideaslunch Manifestos are created to cause change
ManifestoA Public Declaration of Your Intent
Geoff McDonald @Ideas Architect #ideaslunch
The Ten Commandments
YOUR Ten Commandments define your expertise
YOUR Ten Commandments
#ideaslunch Positioning Shortcut: Write the rules!
ManifestoWrite the Rules of Your Big Idea
#ideaslunch What game are you playing?
The Manifesto Two Step
Context
#ideaslunch What are the rules of YOUR game?
The Manifesto Two Step
Context Rules!
Helen Macdonald www.OptimismZone.com
Geoff McDonald www.ManifestoProject.com.au
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Part 4
What’s Your Next Step?
#ideaslunch Without action, change happens to you
Known?
BIG Idea?
Who?
How?
Clients Attract
5 x 60 minute Sessions + Email Support for 30 Days
1:1 Create Your BIG Idea
Melbourne 21 July 8am - 10:30am Coupon: IdeasLunch
Context Rules!
Workshop : Create Your BIG Idea
July 28 12:30-1:30pm Register: Facebook.com/IdeasLunch
Webinar : Create Your BIG IdeaContext Rules
!
