Titanium Music

Video Final Edit Evaluation

Throughout this evaluation I will critically analyse the music video I created for the song “Titanium” by David Guetta featuring Sia. The music video I created features a realistic narrative of a young girl who has problems at home, runs away and follows her dream of going to acting school, I feel that this automatically anchors the song and lyrics due to the fact that “Titanium” features lyrics referring to a person’s inner strength and being strong no matter what bad thing are thrown at you. This meaning was also emphasized throughout my music video by having the young girl represented as vulnerable at the beginning of the video in contrast to the end of the music video where she is represented strong and powerful on a stage.

In my final edit I decided to add an extra shot to the beginning of my music video of a cloudy sky becoming clear, not only did I think that this would look good and feel that it is a good way of starting the music video, I also feel that it symbolises the themes within this particular song by having a dark cloudy skies turn into a blue clear sky it symbolises the theme that things get better and less dull.

This was followed by two establishing shots, firstly an out of focus shot of a motorway which slowly becomes focused followed by a pan of the house where within the narrative the young girl lives, this shot has a noticeable stereotypical representation of where a young troubled girl would live by showing a block of council flats.

Although I feel the movement of the pan of the living room was good and we did a good job of representing the young girl as vulnerable by having her crying on the couch then showing a shadow of her parents fighting on the wall. I do feel that if I had more time I would spend it improving the shadow on the wall so that it is a lot clearer, as well as improving the lighting in this particular scene.

In my final edit I also decided to add a shot of a close up of the booklet the young girl is reading, I did this because after watching my rough edit I felt as though the narrative was a bit unclear in terms of how the young girl ended up on a stage at the end of the music video, therefore I felt by including this short clip of a booklet containing details about a drama school it would give the audience better understanding of the girls dreams of being on stage.

Also after watching the rough edit I felt that because we were un able to get footage of the character actually getting on the train and feeling as if I needed to include more footage that would inform the audience that the character actually got onto the train, I therefore added 2 more shots in my final edit of the character reading the train times.

When the character had a flashback of her parents fighting, I edited that particular shot by adding a black and white effect due to the fact I feel this was an effective way of ensuring that the audience were aware that this scene was in the past. In my rough edit I noticed that there was number of the London establishing shots that were shaky, therefore in my final edit I used after effects to stabilize the footage.

During the scenes where the character I sat in a doorway, I particularly like the quality of the close up shot of the side of the characters face. I feel that using this particular shot works effectively because the close up creates a more

personal feel for the audience, therefore making them sympathise with the character and her situation.

The next scene features a pan of a café where the character is now working, I feel that the movement of the pan was good and I also feel that this was a good way of representing the character less vulnerable than at the beginning of the music video.

The final scene features a shot of the character on stage. This shot was filmed from a lower angle than the character, therefore creating a sense of dominance, representing the character a strong and powerful, a big contrast to the vulnerable character at the beginning of the music video, therefore anchoring the themes of the actual song.

Throughout this music video I decided to use minimal editing and video transitions therefore jump cutting from clip to clip, mainly due to the fact it is a realistic narrative and I wanted it to look as realistic as possible, however I did make slight changes to the footage, such as colour correcting a number of shots.

However I feel that the main weakness of this music video is that the narrative isn’t completely clear and I feel that if I had had more time or could do this task again then I would ensure to spend more time filming extra clips such as the character getting on and off the train, and walking from the café to the drama school and maybe even footage of the character rehearsing more, so that the narrative is much clearer to the audience.