The History of F-commerce: How Facebook is changing online retail
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Transcript of The History of F-commerce: How Facebook is changing online retail
F-Commerce:The use of Facebook as a platform for facilitating and executing transactions
The History of
Commerce
Early days…
2007…
2008 & 2009…
2010…
2011…
OREO received 10,000 answers when it asked its fans: “What’s your favorite part of an Oreo: the cookie or the creme?”
2011 cont’…
F-Commerce by the Numbers:40.485.186
The most Liked Facebook shop? That would belong to Lady Gaga. There, she sells merchandise from CDs to Fame Monster USBs
10kThe average number of websites integrating with FB every day since Social Plug-Ins were launched
10kNumber of Gap Jeans given away through FB Places Check-In Deal (Nov ‘10)
$34Price spent on FB‘s first retail transaction; flowers from 1-800-Flowers (July ‘09)
67%Percent of shoppers that spend more online after receiving recommendations from their online community of friends
57%After adding Like button,
American Eagle sees order value increase this much
(Spring, ’11)56%
Percent of FB users that have clicked through to a retailer’s website because of
a FB post
30%FB’s cut of sales from any person or
company that sells something using FB Credits
40xIncrease in referral traffic from FB for
Levi’s e-commerce site after implementing the Like button in April
'10
Retailers’ Readiness F-Commerce Transactional
Capabilities:
Customers’ WillingnessUK Users Asked About FB
Shopping Habits:
E-Commerce Influencers:
Predicted Social Commerce Growth
(Billions of $):
What % of this growth will be attributed to F-Commerce? ...
SourcesFacebook
Havas Media Social EMarketer
Channel Intelligence Goldman Sachs
Booz&Co. Internetretailer.com
SYGYZA Group SMI Research
Photo Credits Zuckerberg via World Economic Forum
Lady Gaga via Stephen Carlile
This presentation was originally published on Socialmediainfluence.com as an Infographic titled "The History of F-commerce”
http://socialmediainfluence.com/2011/07/14/infographic-the-history-of-f-commerce/
Researched and designed by Sonia Malpeso
Intelligence in Social MediaS o c i a l m e d i a i n fl u e n c e . c o m
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