The Foundation of Your Facebook Page Strategy

Amanda DayMarketing Coach@amandadayca

Derek OverbeySr. Social Media Manager

@doverbey

Agenda

• Facts about Facebook• Set up a strategy• Create a plan• Resources• Q&A

Some Big Facts to Remember

• One Billion monthly active users as of October 2012.• 584 million daily active users on average in

September 2012.• 604 million monthly active used Facebook mobile

products as of September 30, 2012.• The average visit time on Facebook is 20 minutes.• The Facebook audience skews more female (56%)

than male.• Facebook users upload more than 250 million photos

to the site every day.

A Recent Survey We Conducted…

• 66% of small businesses are spending more time on social media than just one year ago.

• 43% spend 6 hours or more/ week on Social Media.

• 90% of small businesses are on Facebook, 70% are on Twitter.

• Finding Social Media content takes up the most time.

Before You Start…

• A Facebook Page might not work for every business.

• Is Facebook best suited to your biz objectives?

• Are your customers already on Facebook?

• Don’t be afraid to ask for advice or borrow ideas.

• Why is this good for my business?

• Do what you can really do!

Ask Questions as you Build

• Who is your target audience?• What do you want to achieve

with your Facebook page?• How much time are you able

to devote to Social Media? • Be efficient.• How will you track the results?

Create Your Social Voice

• By creating a unique voice on your Social Media Platforms, you give your brand an inviting human touch.

• “Dialogue not a monologue” – Entertain, communicate, and gain trust.

• Make it personal – connect with your community with sincere posts, humor and thought sharing.

• Ask questions and engage.

• Offer solutions & be helpful. Don’t sell.

Building Connections On Facebook

• Invite friends to like your Page.• Share your Page on your Profile.• Comment on comments.• Tag where appropriate.• Share other content.• Post as your Profile.• Share content from your Page

on your Profile.

Understand the Basics• Learn About Social Media for Business.• Anyone can have a Facebook account, but not

everyone can execute a Social Media Business Plan. • Being an expert requires constant self-education.• Subscribe to blogs with helpful tips.

Source Content• Make a list of all your resources for content (blogs,

website, pictures, articles about industry topics/ your preferred publishers).

• Determine what content you can create. – Should you publish more of your own blog posts?

Can you do 1 per week? Per month?– Should you assign a photographer at your next

event? Outing? • What else can you share? (We’re a lumber yard – Can

we share home remodeling stories? DIY?)

Create a Plan

• Determine which networks you will be active on and how often.

• Here’s an example:

• Set a reminder each month to track success.

Number of Posts

Interactions Promoted Posts

Twitter 2 per day 2 per day 1 per month

Facebook 1 per day 2 per day 1 per month

It Takes a Commitment

• This is the biggest challenge for many small businesses.

• Schedule the time needed in your calendar.• Small staff? Share the responsibility.• Leverage your employees’ own social presence.

Resources

• http://verticalresponse.com/blog • http://www.facebook.com/help/• http://www.facebook.com/fbprivacy• http://allfacebook.com/• http://www.insidefacebook.com/• http://gold.insidenetwork.com/facebook-marketing-bible/?na

v=mmn• http://socialmediatoday.com/jim-belosic/715286/12-most-co

mmon-facebook-questions-answered-test-your-facebook-knowledge

• http://.socialmediaexaminer.com