Electronics retailer facebook strategy

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Analysis of FB page - Dick Smith – From 21 st December 2010 View point specifically for PBtech Hamilton on Dick Smith 1. The Dick Smith FB site is a comprehensive site for all of Dick Smith Branches. 2. The online department is involved in the FB site and individual shops or branches have NO contribution to the FB site. 3. The most prominent post has been promoting the link of the deals on the online shop of Dick Smith. 4. Learning may be that – the way PBtech is posting the newspaper designed adverts may not the suitable for FB. 5. More appropriate and attention catching for the FB audience is an image of the product – critical features punch line of the product – price and if possible some customer review. 6. The wall should be used since it is viral – gets transmitted. 7. The categories described below should provide you with a summary of the type of communication done by Dick Smith on FB. Category of Post on FB Description Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011 Copyright University of Waikato Page 1 of 29| Page

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This article has been prepared on educational basis with the sole intention of demonstrating to users strategies for increasing and engaging fans on facebook business page.

Transcript of Electronics retailer facebook strategy

Page 1: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

View point specifically for PBtech Hamilton on Dick Smith

1. The Dick Smith FB site is a comprehensive site for all of Dick Smith Branches.

2. The online department is involved in the FB site and individual shops or branches

have NO contribution to the FB site.

3. The most prominent post has been promoting the link of the deals on the online shop

of Dick Smith.

4. Learning may be that – the way PBtech is posting the newspaper designed adverts

may not the suitable for FB.

5. More appropriate and attention catching for the FB audience is an image of the

product – critical features punch line of the product – price and if possible some

customer review.

6. The wall should be used since it is viral – gets transmitted.

7. The categories described below should provide you with a summary of the type of

communication done by Dick Smith on FB.

Category of Post on FB DescriptionPromoting online deals on FBPromoting link of website

Repeatedly usedPromotes the promos on the websiteA punch line with some critical information about the product and the offerSometimes Include customer review of the product

Weekend Deals/Brand deals/Special day deals

Links to the website for special deals on weekends, brand specific and specific day deals such as mother’s day and Easter

Limited period deals announced on FB

Links to the website – promotion having deadlines

Limited period deals announced on FB exclusive for FB with and a special FB Code

Not much used – just one instance in 5 months!

Demonstration and instructive videos posted about how to use the product

Giving Smart tips to customersInformation about products

Seeking Opinion of customer What they expect on fb?Review writing prizes Announce prize for writing the best review on products/serviceConducting social events Open day, joy rides, BBQWishing on festivals and occasions

Customary wishes on easter, Christmas new year etc.

Laughs and Gigs related to Entertainment – related to the computer industry in general – funny videos Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 2: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

your industry and photosDemonstrate social concern eg. Earth hour /flood / earthquakeAdd photos and videos of shop front on regular basis

Though specific shops have not been posted – this could be an important strategy for local businesses

Product recall Announced through FB

Announcement of new Store opening

Announced through FB

Category Example pasted from the Dick Smith FB site

Promoting online deals on FBPromoting link of website

Announcement of new Store opening!

Announcement of new Store opening!

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 3: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Weekend Deals

Limited period deals announced on FB

Promoting online deals on FBPromoting link of website

Limited period deals announced on FB exclusive for FB with and a special FB Code

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 4: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Demonstration and instructive videos posted about how to use the product

Promoting online deals on FBPromoting link of website

Limited period deals announced on FB

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 5: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting online deals on FBPromoting link of website

Seeking Opinion of customer - what they expect on fb

Promoting online deals on FBPromoting link of website

Review writing prizes

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 6: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Special day deals

Brand deals

Special day deals

Limited period deals announced on FB

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 7: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Special day deals

Review writing prizes

Special day deals

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 8: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Limited period deals announced on FBBrand deals

Special day deals

Don’t forget the important days

Limited period deals announced on FB

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 9: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Review writing prizes

Limited period deals announced on FB

Promoting link of website

Promoting online deals on FB

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 10: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting online deals on FB

Promoting online deals on FB

Review writing prizes

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 11: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting link of website

Conducting social events

Promoting online deals on FB

On demand productSeeking Opinion of customer

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 12: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting online deals on FB

Laughs and Gigs related to your industry

Promoting online deals on FBPromoting link of website

Review writing prizes

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 13: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Review writing prizes

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 14: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 15: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Review writing prizes

Demonstrate social concern

Promoting online deals on FBPromoting link of website

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 16: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting link of website - Include customer review of the product

Promoting online deals on FB

Promoting online deals on FB

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 17: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting online deals on FB

Promoting online deals on FB

Promoting online deals on FB

Demonstrate social concern

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 18: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Demonstrate social concern

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 19: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Add photos and videos of shop front on regular basis

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 20: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 21: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Promoting online deals on FBPromoting link of website

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 22: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Product recall

Demonstrate social concern

Demonstration and instructive videos posted about how to use the product

Demonstrate social concern

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 23: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Demonstrate social concern

Demonstrate social concern

Promoting online deals on FBPromoting link of website

Wishing on festivals and occasions

Special day deals

Promoting link of website

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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Page 24: Electronics retailer facebook strategy

Analysis of FB page - Dick Smith – From 21 st December 2010

Promoting online deals on FBPromoting link of website

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 29.05.2011

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