Beauty industry facebook strategy sme

Analysis of FB page – Related to beauty therapy

1. Talking to the customer using the 420 character wall post space is an effective strategy for

fostering engagement.

2. Critical, professional and useful information delivered in a personalised plain simple language

short but sweet seems to be attractive than flashy links to website and blog.

3. Difference between approaches of application of facebook between the two beauty businesses.

4. Burnie prefers to talk to its fans on the wall instead of promoting weblinks.

5. Burnie being a small business economically uses the wall to promote deals.

6. Through its wall Burnie educates fans about trends and in a subtle way tries to suggest and market

its services.

7. Both Burnie and Beauty Grace try to promote expertise of individual employee by posting profile,

qualification and photos.

8. Informal and homely atmosphere is fostered by owners using personal profile to communicate on

business page, posting photos of employee’s personal event such as birth of babies.

9. Beauty Grace prefers to promote link of website and has also used the wall for recruitment.

Burnie Skin Care Boutique Joined facebook on 23 rd Agust 2010 has 906 likes

Category Description1. Promoting link of website Unique – promoting facebook business page from personal

facebook page2. Special day deals Gift vouchers exclusive on FB for mother’s day3. Limited period deals announced on

FBDeals are announced on the wall itself with details

4. Exclusive for FB with a special FB Code

It is requested to mention the wall post at the shop

5. customer feed back Customers gifting chocolates6. Wishing on festivals and occasions Used on one occasion7. Demonstrate social concern Shaving for cancer8. Announcement Anniversary of the shop

Sold OutShop timingOpen on holidaythank the customers

9. Product Suggestions Suggest/recommend what is happening in mainland and trialsrecommend and suggest gift vouchers for Christmas

10. Personal touch Anniversary of the shopEmployee participationposting picture of employee

11. Add photos and videos shop frontstaff

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011

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Beauty Grace Started on 17 th june 2010 has 540 likes

Category Description1. Promoting link of website

Promoting online deals on FBPunch line with some critical informationBlogsClearance sale

2. Limited period deals announced on FB

3. Demonstration and instructive information

Warningsmart tip

4.5. Announcement 500 likes

New Store Opening6. service suggestions expert staff profile – promotes expert’s profile so that user is

tempted to obtain the same7. Promoting related events

Conducting social eventsTraining events

8. Personal touch posting picture of employeecongratulating employee on personal event

9. Add photos and videos Training eventshop front

10. Recruitment

Joined facebook on 23 rd Agust 2010 has 906 likes

customer feed backPromoting link of website

Promoting link of websiteAnnouncement

Personal touch






Special day dealsLimited period deals announced on FBExclusive for FB

Special day dealsLimited period deals announced on FBExclusive for FB

Limited period deals announced on FB

Limited period deals announced on FBExclusive for FB with a special FB Code


Limited period deals announced on FBExclusive for FB with a special FB






Code

Limited period deals announced on FBProduct Suggestions

Demonstrate social concern


Wishing on festivals and occasions






AnnouncementPersonal touch

Product Suggestions

Add photos and videosPersonal touch

Announcement








Announcement

Exclusive for FB with a special FB Code

Limited period deals announced on FBExclusive for FB with a special FB Code

Add photos and videos of shop front on regular basis






Announcement

Started on 17 th june 2010 has 540 likes

Promoting link of website


Announcement






Promoting link of websitePromoting online deals on FB

Promoting related eventsAdd photos and videos








Promoting link of websitePromoting online deals on FBLimited period deals announced on FB

Promoting link of websiteservice suggestions







Promoting link of websiteLimited period deals announced on FB

Promoting link of websiteDemonstration and instructive information








AnnouncementAdd photos and videos


Personal touch

Promoting link of websiteConducting social events






Promoting link of websiteRecruitment










Announcement




AnnouncementDebashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 05.06.2011





Add photos and videos

Personal touchAdd photos and videos










Promoting link of websiteRecruitment

Promoting link of websiteservice suggestionsPersonal touch







Promoting link of websiteAnnouncement









Beauty industry facebook strategy sme

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