Food speciality facebook strategy sme

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Analysis of FB page – Related to British Food 1. Difference in FB posting between online shop and physical shop 2. Online shop rely on links of the website which are pre-dominantly promoted on FB 3. Physical shop relies on photo of individual product and short and critical text on the wall of the FB. 4. Rewards for comments and suggestion on posts. 5. Product suggestions eloquently used with a variety of combinations – passionate discussion about the product – suggested grouping of the product 6. Related links demonstrating the basic essence of the shop front have been eloquently used 7. The entrepreneur talks to the customers as it would if a customer is physically in the shop! 8. Sales talk has been effectively digitalised and presented on the FB page. 9. FB wall post has been effectively used as personal referral for expired products Shop – I Category Description 1. Promoting link of website Quite prominently used – Seeks recommendation – Unique – required registration on website – seeking to promote both website and FB page. 2. Special day deals Discounted pricing and clearance 3. Promoting online deals on FB Similar to link promotion – Critical information mentioned 4. Limited period deals announced on FB Maybe exclusive to FB but also available on website Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011 Copyright University of Waikato Page 1 of 22| Page

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Transcript of Food speciality facebook strategy sme

Page 1: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

1. Difference in FB posting between online shop and physical shop

2. Online shop rely on links of the website which are pre-dominantly promoted on FB

3. Physical shop relies on photo of individual product and short and critical text on the wall of the

FB.

4. Rewards for comments and suggestion on posts.

5. Product suggestions eloquently used with a variety of combinations – passionate discussion about

the product – suggested grouping of the product

6. Related links demonstrating the basic essence of the shop front have been eloquently used

7. The entrepreneur talks to the customers as it would if a customer is physically in the shop!

8. Sales talk has been effectively digitalised and presented on the FB page.

9. FB wall post has been effectively used as personal referral for expired products

Shop – I

Category Description1. Promoting link of website Quite prominently used – Seeks recommendation – Unique –

required registration on website – seeking to promote both website and FB page.

2. Special day deals Discounted pricing and clearance3. Promoting online deals on FB Similar to link promotion – Critical information mentioned4. Limited period deals announced on

FBMaybe exclusive to FB but also available on website

Shop – II

Category Description1. Product Suggestions - passionately discuss the product

- in stock- food grouping- what is available- what is finished- supplied on demand- New Arrivals- photo of product- photo of finished food- link weather to food- Intense sampling – discussion- self referral expired product+photo/Ingenious approach

2. Special day deals Discounted pricing and clearance3. Introduction of new products Discussing/discounts/4. Limited period deals announced on

FB exclusive to FBThe deals are announced on FB and mentioned that if you mail order than mention the FB post.- First three comments will get special deal! – Clearance

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011

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Analysis of FB page – Related to British Food

sale-

5. Promoting related events Ticket sale / British essence / - british festivals/days/local days and festivals

6. Wishing on festivals and occasions - British festivals/days/local days and festivals7. Demonstrate social concern Charity8. Seeking Opinion of customer what they expect on fb , Survey, vote poll9. Sold Out Announcement thank the customers10. Tweeting to announce specials

Shop – I Britshop.ch – British Food in Switzerland FB - Started on August 19 – 2009 - has 1727 likes – online retailer – No showroom

Special day dealsPromoting online deals on FB

Special day dealsPromoting online deals on FB

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Page 3: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

Promoting link of website

Limited period deals announced on FBPromoting link of website

Promoting link of website

Promoting link of website

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Page 4: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

Promoting link of websiteSpecial day deals

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Analysis of FB page – Related to British Food

Shop – II BRITSFB started on 21st june 2009 - Likes 1850 – Physical + Online shop

Sold Out Announcement

Product Suggestions

Announced on FB exclusive for FB

Debashish Mandal Ph.D. Candidate Email: [email protected] / [email protected] Uploaded on 30.05.2011

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Page 6: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

Introduction of New products

Promoting related eventsDemonstrate social concernPromoting link of website

Product Suggestions

Promoting related eventsDemonstrate social concernPromoting link of website

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Analysis of FB page – Related to British Food

Product Suggestions

Product Suggestions

Observe how cleverly she is informing stock status

Wishing on festivals and occasions

Try to post some videos of important British days and events on the day.That will portray the very British essence of your shop

Product Suggestions

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Analysis of FB page – Related to British Food

Product Suggestions

Try to post information about your goodies with photos. People can relate better with photos

Limited period deals announced on FB exclusive for FB with and a special FB CodeSeeking Opinion of customer

Product Suggestions

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Analysis of FB page – Related to British Food

Product Suggestions

Wishing on festivals and occasions

Mention something important to Hamilton to your page as well

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Page 10: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

Product Suggestions

Product Suggestions

Product Suggestions

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Page 11: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

Product Suggestions

Product Suggestions

Product Suggestions

Limited period deals announced on FB exclusive for FB

Announced on FB exclusive

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Page 12: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

Product Suggestions

Product Suggestions

Product SuggestionsWishing on festivals and occasions

Product Suggestions

Product Suggestions

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Analysis of FB page – Related to British Food

Product Suggestions

Product Suggestions

Promoting online deals on FBPromoting link of websiteSpecial day deals

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Analysis of FB page – Related to British Food

Product Suggestions

Product SuggestionsSeeking Opinion of customer

Product Suggestions

Product Suggestions

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Analysis of FB page – Related to British Food

Product Suggestions

Seeking Opinion of customer

Product Suggestions

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Page 16: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

Promoting online deals on FBPromoting link of websiteSpecial day deals

Promoting online deals on FBPromoting link of websiteSpecial day dealsSeeking Opinion of customer

Special day dealsTweeting to announce specials

Product Suggestions

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Page 17: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

Product Suggestions

Product Suggestions

Product Suggestions

Special day dealsfestivals and occasions

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Page 18: Food speciality facebook strategy sme

Analysis of FB page – Related to British Food

Seeking Opinion of customer

Product SuggestionsIngenious approachDeals announced on FB exclusive for FB

Deals announced on FB exclusive for FB

Deals announced on FB exclusive for FB

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Analysis of FB page – Related to British Food

Demonstrate social concern

Deals announced on FB exclusive for FBProduct Suggestions

Promoting online deals on FBPromoting link of websiteSpecial day deals

Product SuggestionsDeals announced on FB exclusive for FB

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