Advanced Facebook and Social Media Strategy

How To Enhance Your Marketing

with Social Media

Hill Country Trail RegionOctober 29, 2015

Get these slides here::http://sarahtpage.com/HillCountryWorkshop/

http://sarahtpage.com/HillCountryWorkshop/

http://sarahtpage.com/HillCountryWorkshop/

Facebook

Facebook Stats

• Over 1.4 billion active users• Average user is connected to 70 pages• Smartphone mobile users check Facebook an

average of 14 times a day• 1.31 billion users access Facebook from a

mobile device

Source: IDC; expandedramblings.com

• Average number of connections between local business pages and users is 2 billion

• Average number of weekly local business page views is 645 million

• Average number of weekly comments on local business pages is 13 million

Facebook Stats

Source: IDC; expandedramblings.com

Composer

Pinned Post

Page Features

NEW! Facebook Call to Action Button

• Available call to action text includes:– Book Now– Contact Us– Use App– Play Game– Shop Now– Sign Up– Watch Video


Understanding Insights

When To Post

Organic Post Targeting

Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

Facebook Offers

Source: Doe’s Eat Place

Facebook Offers

Source: Facebook

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Advertising

Best Practices

1. Develop a strategy

First, Some Questions

1. Can you describe your business/organization?2. What are your goals?

a. Generate salesb. Brand enthusiasm c. Loyalty

3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy

Source: Jay Baer (http://convinceandconvert.com)

More Questions

4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?

(Hint: Where is your audience?)7. How will you be human (what is your “voice”)?8. How will you know when/if you’re successful?

Source: Jay Baer (http://convinceandconvert.com)

2. Stick to a schedule

• Check Facebook 3 times per day – no more than 5 minutes each time

• Check Twitter 3 times per day – 2-3 minutes each time

• Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each

• Source content (Google Alerts, etc.) – 10 minutes per day

Goal #1: Increase Engagement Measure: Likes, comments, shares, retweets, mentions, favorites Tools: Facebook Insights, Twitter Analytics, Hootsuite, Iconosquare,

Sprout Social Goal #2: Website Traffic

Measure: URL clicks and traffic from social media Tools: Shortened URL (bit.ly, owl.ly, goo.gl), Google Analytics

Goal #3: Increase Brand Awareness Measure: Follower growth rate, % change over time in followers,

sentiment, reach by region, clicks by region Tools: Hootsuite, Facebook Insights

Goal #4: Conversion Measure: Email subscribers, downloads, transactions/sales Tools: Google Analytics

What To Measure

Sources: BuildFire, Hootsuite, Social Media Examiner

3. Plan: Build and use a content calendar

4. Schedule posts in advance

Scheduling on Facebook

1

2


4

3


5

Scheduling on HootSuite


1

2


3

4

5

Thank You!Questions?

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage

http://sarahtpage.com/

mailto:[email protected]

Advanced Facebook and Social Media Strategy

Social Media

Transcript of Advanced Facebook and Social Media Strategy