Facebook Marketing Strategy

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  • Harish Narayan [email protected]andan R [email protected]edu.inKarthikeyan [email protected] Siddharth A [email protected] L Reddy [email protected] KG [email protected] [email protected] M [email protected] Vegesna [email protected] M [email protected] Team

  • IntroductionSocial networking site for college students -> Moving towards a marketing tool for corporatesOnly 0.5% of the organic reach is done through FacebookIntegrated login for mobile appsRevolutionized the gaming cultureBrand building toolPR activitiesCustomer relationship management through feedback

  • Facebook Business users

    Improves brand image and visibilityEg: Apollo hospitalsWeekly quizHealth tipsFirst aid measuresCustomer engagementUpdates on the programmes

  • Facebook Business usersImprove Social image and brand buildingEg: Nanhi Kali Tech MahindraTransforming the lives of underprivileged girl childrenEmpowering womenEmotional connectShowcasing CSR activity Penniless advertising

  • Facebook Business users

    Improve customer engagementEg: SPI CinemasWeekly quizzesMovie updatesShow time informationFree vouchers to improve engagementAdvertisements for other cultural screening

  • Facebook : Measure and adjust FB Insights to Track performance of the fb Page & Drive strategic marketing decisions

    BenchmarkingEasy start and end date sliderWhen your fans are online featureBest post types featureComparisons vs. general Facebook audienceAdvanced filteringAddition of Post Clicks stat

  • InsightsOverviewPagelikes Total Page Likes Over TimeNet Likes: What Changed (Unlikes, Organic Likes, Paid Likes, Net Likes)Where Your Page Likes Came From (On Your Page, Page Suggestions, Mobile, Your Posts, Others)reach Post ReachLikes, Comments and SharesHide, Report as Spam and UnlikesTotal Reachvisits evaluate how users interact with content other than postsPostsPeople

  • Insights Continued

    Posts All PostsWhen Your Fans Are OnlineBest Post Types

    PeopleYour FansPeople ReachedPeople Engaged

  • AdvertismentsMoney spent on Ads are of 2 typesDaily BudgetLifetime Budget

    Type of BiddingCost per Click (Amount spent divided by the number of clicks received.)Cost per Impression (cost paid to have 1,000 impressions on your ad)

  • Boost PostsClick on the post in the page Choose targeting preferencesPick a budget Click on Boost Page

  • BEST PRACTICESPost consistentlyTarget your postsKeep post images and text freshBoost important postsPublicize discounts and promotions with adsConnect with words and picturesReview post performance (metrics)Use # tags to create buzz/ make it trendingCreate campaigns (http://www.digitalspy.com/fun/news/a461997/heineken-unusual-job-interview-goes-viral-video.html#~p7Ju34pHrbIf9i)

  • BEST PRACTICES (contd..)

  • WHAT NOT TO DO ON FACEBOOKDont stereotypeDo not remove negativityRespect the customerBe consistent in your viewsDont spamDont criticize competitors

  • Questions