Facebook Mobile StrategyJames Reed - @MiddleReed

James Reed - @MiddleReed

How Have They Been Doing?

“Facebook reported that profit more than doubled and revenue topped estimates for the ninth

straight quarter. 62% of Facebook's ad revenue now comes from advertising on mobile devices”

James Reed - @MiddleReed

How Have They Been Doing?

James Reed - @MiddleReed

Mobile vs. Desktop?

James Reed - @MiddleReed

Unbundling

“Zuckerberg calling features buried inside the main app “second-class” is a big indicator for how he sees Facebook’s mobile strategy evolving.”

James Reed - @MiddleReed

Separating Big Blue

James Reed - @MiddleReed

Messenger & Deeplinking

“ It creates a web like experience on mobile and the fluidity is very engaging, further drawing users in”

James Reed - @MiddleReed

Constellation Advantages

Creation of fluidity Powerful features aren’t hidden More time on Facebook Bye – bye startups Easy sign in More apps, more use, more advertising

opportunities “It’s scary to move a billion people’s furniture”

James Reed - @MiddleReed

Grow Now, Monetize Later

“They’re like a free play in football. The referee has thrown the flag but will let the

action continue. The team will get a do-over if they want it.”

James Reed - @MiddleReed

The Facebook Vision

“Our vision for Facebook is to create a set of products that help you share any kind of content

you want with any audience you want.”