Facebook strategy

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Social Media Webinar Series Session 1 of 3 Strategy & Planning September 2011 Presented By: Meg Dawes Mandi Frishman Josh Jordan

Transcript of Facebook strategy

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Social Media Webinar SeriesSession 1 of 3

Strategy & Planning

September 2011

Presented By: Meg Dawes

Mandi FrishmanJosh Jordan

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Series Overview

Session 1: Strategy & Planning

Session 2: Best Practices & Implementation

Session 3: Measurement & Monitoring

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Meg DawesAccount Director, Make Me Social

Mandi FrishmanMarketing Manager, Make Me Social

Josh JordanPresident, Make Me Social

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Introduction to Facebook

Audience & Goals

Message & Inspiration

Promotion & Sharing

Q&A

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Connecting Communities

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Motivate. Mobilize.

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Phase 1: Audience + Goals

“Motivation is the art of getting people to do what you want them to do because they

want to do it.”Dwight D. Eisenhower

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The Content Pyramid

Audience Segment A

Audience Segment B

Audience Segment C

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Communications Calendar

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Engagement

Awareness

Donation

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WHY WON’T YOU TALK TO ME?!

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Impact. Inspire.

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“Storytelling is the most powerful way to put ideas into

the world today. ”Robert McKee

Phase 2: Message & Inspiration

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Phase 3: Promotion & Sharing

“Awareness is empowering.”

Rita Wilson

Image Courtesy of http://www.flickr.com/photos/yashna13/

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Resources

Facebook for Non-Profitshttp://www.facebook.com/nonprofits

MakeMeSocialhttp://www.facebook.com/makemesocial

GlobalGiving Project Leaders Grouphttp://www.facebook.com/groups/globalgivingPLs/

Marketing Profs, Non-Profit Researchhttp://www.marketingprofs.com/marketing/library/34/non-profit

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Goals | Audience | Relationships | Conversations | Connections

5 Things to Remember

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1. Audience & Goals1. Evaluate and Analyze

2. Refine your Message1. Write down how you can inspire people.

3. Build Content Buckets 1. Develop a Content Calendar

4. Analyze Promotion Channels1. Build a Strategy to Share

Homework

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1. Creating & Improving Pages

2. Socializing Content3. Energizing for

Engagement

Next Session

Image Courtesy of http://www.flickr.com/photos/stoneysteiner/

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Questions

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