Social Media 101 - bsma.memberclicks.net · • SnapChat: Although originally focused on private,...
Transcript of Social Media 101 - bsma.memberclicks.net · • SnapChat: Although originally focused on private,...
Social Media
101
What is Social
Media?
• Takes down barriers
• Brings people together
#BSMACONVENTION2019
Choose the best
channel for you
• Facebook: news and entertainment. The current
emphasis is on video live streaming. Note also that
Facebook currently sends more website referral traffic
than any other social media channel.
• Twitter: A news and conversation tool. Retweeting and
curation are encouraged.
• LinkedIn: Professional network.
• Instagram: A highly visual network for static images
and short videos.
• SnapChat: Although originally focused on private,
person-to-person photo sharing, it can now use it for a
range of different tasks, including live video chatting,
messaging, creating caricature-like Bitmoji avatars, and
sharing photos and videos via a chronological “story”
that’s broadcasted to all your followers.
• Pinterest: Highly visual platform often used by creative
types to find inspiration.
• Google+: Essentially an umbrella social channel
across Google’s web properties (Youtube, etc.).
Complete your
account profile
your organization’s name,
custom vanity URL, avatar,
cover photo, bio, and about
us section–are all elements
that are used to categorize
your channel for providing
“page suggestions” or “who
to follow” recommendations
for other users.
Pro tip: On Facebook, make sure “Similar Page Suggestions” is
clicked “ON” in your page settings so people can find you after
they interact with content on a similar page. Also, if you’re
targeting a certain geographic area, set your “Preferred Page
Audience” to reflect who you’d most like to connect with.
Anyone can find your Page, but Facebook says they’ll, “do our
best to put it in front of the people who matter to you most.”
Facebook: Thursdays, Fridays, Saturdays, and Sundays at 9 am, 1 pm, and 3 pm are
generally the best for reach and engagement. Saturdays and Sundays for the highest
engagement. Posting at 3 pm will get the most clicks. Posting at 1 pm will get the most
shares.
Twitter: Wednesdays at 12 pm, 3 pm, 5 pm and 6 pm, during people’s lunch break and on
their commute.
Instagram: Mondays and Thursdays between 8 am – 9 am.
LinkedIn: Tuesdays, Wednesdays, and Thursdays at 5 pm.
Pinterest: Saturdays between 8pm – 11pm.
Google+: Wednesdays between 9 am – 11 am.
remember that 80% of Americans are on Eastern and Central time zones.
When is everybody online?
Content… Happy content gets shared
faster and wider than sad…
• VISUALS
• GIFs
• Quote images
• Short videos
• Emoticons (posts with emoticons get a 57% higher like rate and 33% higher share rate)
•TAGGING
•# and @
@ to someone you follow
#BSMACONVENTION2019 #ARMYMOM #NAVYMOM #MARINEMOM #AIRFORCEMOM
#COASTGUARDMOM #MILITARYMOMS ETC ETC ETC
•PINNING
•An update that stays at the top of your timeline
•Visibility and engagement
• HELP vs SELL
• FIND…FOLLOW…BUILD RELATIONSHIPS WITH
INFLUENCERS AND SIMILAR ORGANIZATIONS
• REUSE YOUR BEST CONTENT
• HOST CONTESTS AND GIVEAWAYS
• BOOST EFFICIENCY
• Hootsuite……Buffer…..