OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE...
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OHSNAP!HowTheEventsProfessionalCanUseSNAPCHAT ToBuildAPersonalor
ProfessionalBrand
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WHAT isSnapchat
HOW TOUSESnapchat
ADDINGittoyourpersonalbrandstrategy
ADDING it tocompany&eventmarketingstrategies
Q&A
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WHAT isSnapchat?
•‘there,thengone’imagesendingplatform
•LaunchedinFallof2011
•100+milliondailyACTIVEusers
•60%userspostdailycontent
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•73%ofusersare
People18-34yearsofage(early1980s– 2004)
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FOMO•EXPERIENCES•NOTRUINEDYET
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ANaturalFitForTheEventsIndustry:
Meetings/Conferences
TradeShows
Festivals
Fundraisers
SocialEvents&Weddings
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TERMINOLOGY
SNAP
FOLLOWER
FRIEND
STORY
MEMORY
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FILTERSOverlaysonyourphotosorvideo
SnapchatFilter SponsoredFilter Geofilter On-DemandGeofilter
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LENSESAnimatedoverlaysonyourphotosorvideo
Lenses SponsoredLenses
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BUTTON:
GHOSTFACECHILLAH
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BUTTON:
RECORD/MESSAGING
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Takeapic.Addyourfilter.
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Sendto…Stories,aPerson(s)oraGroup.
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SaveyourSnap.
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BUTTON:
CHAT
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BUTTON:
STORIES
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BUTTON:
MEMORIES
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SNAPCHATFORPERSONALBRANDING
Authentic
Intimate
Light
Addictive
and,Engage
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SNAPCHATFOREVENTBUSINESSBRANDINGCompanyCulture
EveryWorkDayHasAStory
DepartmentalCollaboration
PipelineContentForOtherPlatforms
TakeSomeRisks
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COMPANYCULTURE
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TELLYOURSTORY
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INVENTORY/WHATYOUDO
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SALESCAMPAIGNS
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ContentCalendar
FleshOutYour‘WorkDayStory’
CollaborateBetweenDepartmentsforContent&Execution
PLANYOURMONTH
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SNAPCHATFOREVENTMARKETING
BehindTheScenes
CollaboratePlanning
AttendeeQ&A
FOMOMoments
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NoHootsuiteforSnapchat
ContentCalendar
SpotlightCollaborators
Don’tGoItAlone!
PLANYOURYEAR
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AskFollowerstosendthingsinexchangeforcouponcodes
PutYourLinkForRegistrationonSnapchatFIRST
SwagItemGiveaways
EXCLUSIVE/VIPCONTENT
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WHOTOFOLLOW– BRANDS
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WHOTOFOLLOW– EVENTPROFSDIRECTORY
www.eventcurious.com/SNAP
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LET’SCONNECT
FurtherreadingonSnapchat:www.nickborelli.com/tse2017
@nickborelli @eventcurious
[email protected]@nickborelli.com
