OH SNAP!€¦ · SNAPCHATTo Build A Personal or Professional Brand. WHATis Snapchat HOWTO USE...

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OH SNAP! How The Events Professional Can Use SNAPCHAT To Build A Personal or Professional Brand

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  • OHSNAP!HowTheEventsProfessionalCanUseSNAPCHAT ToBuildAPersonalor

    ProfessionalBrand

  • WHAT isSnapchat

    HOW TOUSESnapchat

    ADDINGittoyourpersonalbrandstrategy

    ADDING it tocompany&eventmarketingstrategies

    Q&A

  • WHAT isSnapchat?

    •‘there,thengone’imagesendingplatform

    •LaunchedinFallof2011

    •100+milliondailyACTIVEusers

    •60%userspostdailycontent

  • •73%ofusersare

    People18-34yearsofage(early1980s– 2004)

  • FOMO•EXPERIENCES•NOTRUINEDYET

  • ANaturalFitForTheEventsIndustry:

    Meetings/Conferences

    TradeShows

    Festivals

    Fundraisers

    SocialEvents&Weddings

  • TERMINOLOGY

    SNAP

    FOLLOWER

    FRIEND

    STORY

    MEMORY

  • FILTERSOverlaysonyourphotosorvideo

    SnapchatFilter SponsoredFilter Geofilter On-DemandGeofilter

  • LENSESAnimatedoverlaysonyourphotosorvideo

    Lenses SponsoredLenses

  • BUTTON:

    GHOSTFACECHILLAH

  • BUTTON:

    RECORD/MESSAGING

  • Takeapic.Addyourfilter.

  • Sendto…Stories,aPerson(s)oraGroup.

  • SaveyourSnap.

  • BUTTON:

    CHAT

  • BUTTON:

    STORIES

  • BUTTON:

    MEMORIES

  • SNAPCHATFORPERSONALBRANDING

    Authentic

    Intimate

    Light

    Addictive

    and,Engage

  • SNAPCHATFOREVENTBUSINESSBRANDINGCompanyCulture

    EveryWorkDayHasAStory

    DepartmentalCollaboration

    PipelineContentForOtherPlatforms

    TakeSomeRisks

  • COMPANYCULTURE

  • TELLYOURSTORY

  • INVENTORY/WHATYOUDO

  • SALESCAMPAIGNS

  • ContentCalendar

    FleshOutYour‘WorkDayStory’

    CollaborateBetweenDepartmentsforContent&Execution

    PLANYOURMONTH

  • SNAPCHATFOREVENTMARKETING

    BehindTheScenes

    CollaboratePlanning

    AttendeeQ&A

    FOMOMoments

  • NoHootsuiteforSnapchat

    ContentCalendar

    SpotlightCollaborators

    Don’tGoItAlone!

    PLANYOURYEAR

  • AskFollowerstosendthingsinexchangeforcouponcodes

    PutYourLinkForRegistrationonSnapchatFIRST

    SwagItemGiveaways

    EXCLUSIVE/VIPCONTENT

  • WHOTOFOLLOW– BRANDS

  • WHOTOFOLLOW– EVENTPROFSDIRECTORY

    www.eventcurious.com/SNAP

  • LET’SCONNECT

    FurtherreadingonSnapchat:www.nickborelli.com/tse2017

    @nickborelli @eventcurious

    [email protected]@nickborelli.com