Snapchat Marketing: 14 Rules to Get Snapchat Love
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Transcript of Snapchat Marketing: 14 Rules to Get Snapchat Love
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THE GROWTH SNAPCHAT IS GOING THROUGH IS SUPERNOVA-LIKE -- TO THE POINT THAT IT'S MORE SUPERNOVA-LIKE THAN FACEBOOK WAS.
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Eric Jackson, The Street
Mana [email protected]
@manamica
1. MAKE A PROMISE AND STICK TO IT
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Mana [email protected]
@manamica
1. Promise something they can’t get anywhere else, typically deals, updates, intimacy and fun
2. Craft calls to get followers3. Place your calls everywhere using your snapcode and username
2. MORE WAYS TO GET FOLLOWERS
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Mana [email protected]
@manamica
1. Get listed in apps/directories such as Ghost Codes2. Get involved in Reddit forums and publish your username3. Run ads on other social networks to direct people to your account
ALTHOUGH SMALLER, SNAPCHAT IS A TRUE CONTENDER WHEN IT COMES TO VIDEO:
FACEBOOK GETS 8 BILLION VIDEO VIEWS A DAY…
SNAPCHAT GETS 6 BILLION
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5. MASTER THE HACKS
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• Zoom in and out: When recording, sliding your finger up the screen will zoom in and sliding down will zoom out.
• Master doodling: Use a tablet and stylus • Switch between cameras: double tap on your screen
Mana [email protected]
@manamica
7. OFFER A SENSE OF INTIMACY
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Figure out how your brand can offer intimate interactions. • share a lot of behind-the-scenes content• be vulnerable • have conversations
Mana [email protected]
@manamica
10. ADVERTISING –SPONSORED LENSES
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Mana [email protected]
@manamica
• Kraft – 13% lift in purchase intent
• bareMinerals- 2X increase in search traffic
12. USE GEOFILTERS & MAKE THEM FUN
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• $5 per 20k square feet, per hour• This reddit forum is a great resource
>>https://www.reddit.com/r/snapchatgeofilters/
13. BE REAL
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”[Facebook is] overrated man. It's just—it's not real. It's like, it's just social media. It's just social media.”
Gordy, 15.
Mana [email protected]
@manamica
1. Striking visuals first2. Break through the noise3. Offer a sense of intimacy4. Give choice and control5. Be real
14. ADOPT THESE PRINCIPLES
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Mana [email protected]
@manamica
