SnapChat course

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SNAPCHAT FOR BUSINESS

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Transcript of SnapChat course

  • SNAPCHAT FOR BUSINESS

  • OVERVIEW OF SNAPCHAT

  • SETUP YOUR ACCOUNT

  • CHECKLIST

    What you need:

    Email Address (decide on which one to use)

    Password (think of one in advance)

    Download App on Your Phone

    Birthday

    Username (you cant change it later)

    Mobile Number (for security, optional)

  • SETUP YOUR ACCOUNT

  • SETUP YOUR ACCOUNT

    Username setup is important

    As a user, it is your real name

    As a business, it is your brand name & aligned

    with the rest of your social channels

  • SETUP YOUR ACCOUNT

  • ADD FRIENDS

  • ADDING FRIENDS

    Add by Username

    Add from Address Book

    Add by Snapcode

    Add Nearby

    Quick Add

  • ADDING FRIENDS

  • ADDING FRIENDS

  • ADDING FRIENDS

  • ADD ME

    A

    D

    D

    M

    E

    - Open Snapchat

    - Point phone on

    my yellow code

    - Tap your screen

    OR add by

    username:

    aymanitani

  • MESSAGE FRIENDS WITH TEXT,

    PHOTOS, and VIDEOS

  • MESSAGE FRIENDS

    Preparing your message

    Selecting a friend

    Knowing if they read your message

  • MESSAGE FRIENDS

    There are three types of content you can share:

    Text

    Photos

    Videos

  • CREATE YOUR SNAP

    You are going to come across a

    screen like this:

    Take a Photo:

    Tap the circle once

    Take a Video:

    Hold down on the circle

  • CREATE YOUR SNAP

    You can review

    your Snap before

    you share it:

    If you dont like it,

    simply delete it by

    pressing X

  • CREATE YOUR SNAP

    Select the length

    of time a user can

    view this piece of

    content

  • CREATE YOUR SNAP

    Select who you

    want it to be sent

    to

  • CREATE YOUR SNAP

  • MEANING OF DIFFERENT ICONS IMAGE SOURCE: https://support.snapchat.com/a/icon-index

  • MEANING OF DIFFERENT ICONS IMAGE SOURCE: https://support.snapchat.com/a/icon-index

  • EDITING TOOLS AND FILTERS

  • EDITING TOOLS AND FILTERS

    Add text

    Scribble or Draw

    Filter (effects, temperature, time, speed, geo)

  • CREATE YOUR SNAP

    Add Text:

    Click on T

  • CREATE YOUR SNAP

    Modify Text

    Layout:

    Multiple click

    on T

  • CREATE YOUR SNAP

    Scribble or Draw

    Select Pen

    Choose a Color

  • EXAMPLES OF TALENT ON SNAPCHAT

    dabttll

  • SWIPE FOR FILTER EFFECTS

  • SWIPE FOR FILTER EFFECTS

  • SWIPE FOR FILTER EFFECTS

  • MAKE SURE FILTERS ARE ENABLED

  • STORIES

  • STORIES

    Snapchat Story is a photo or video that you

    share with all of your friends (or everyone).

    They last for 24 hours and tend to act as your

    story this last 24 hours. After 24 hours the

    content disappears.

  • STORIES

    In the Stories section of

    the app you can see

    your story, the stories of

    others, and a glimpse

    into the Discover

    section of the app.

  • ADD SNAP TO YOUR STORY

    Add to Story

  • ADD SNAP TO YOUR STORY

    Another way to

    post to your story

  • EXPLORE STORIES OF OTHERS

    View stories

    shared by others

  • SEEING WHO VIEWED YOUR

    STORIES

  • REVIEW YOUR STORY ACTIVITY

    View how people

    interacted with your

    story

  • REVIEW YOUR STORY ACTIVITY

    Someone Screenshot!

    Download Your Story

    Number of Views

  • REVIEW YOUR STORY ACTIVITY

    Swipe Up

  • REVIEW YOUR STORY ACTIVITY

    User who screenshot!

    List of who viewed

  • DISCOVER

  • DISCOVER

    Discover section houses the new format that

    news and content generators will start to

    gradually embrace

    The content is built for consumption on a mobile

    device, customized for short-attention spans,

    and is within the disappearing format

  • DISCOVER

    Read Article

    Swipe Up

  • DISCOVER

    View Video

    Swipe Up

  • DISCOVER

  • LIVE

  • DISCOVER

    Live section of Snapchat contains curated cities

    or events Snapchat chose to showcase to its

    global community. All of the content in the live

    channel is user generated, has a life span of 24

    hours, and is meant to be broadcast globally

  • DISCOVER

    When you view content from the live section it

    gives you a rounded understanding of the city or

    event (concert, news,) being showcased

  • DISCOVER

  • DISCOVER

  • SNAPCHAT METRICS FOR

    BUSINESS

  • SNAPCHAT METRICS FOR BUSINESS

    Story Snap Views (Reach)

    Every story has an indicator to see how many

    users actually viewed the video. Keep an eye on

    it and make sure it grows.

  • SNAPCHAT METRICS FOR BUSINESS

    Story Fallout Ratio (Audience Retention)

    You can see the views per snap in your story. If

    the first two videos start at 43 and the rest of the

    videos are at 40 views, that means you lost the

    interest of three viewers. Re-examine your

    content and see where you lost them.

  • SNAPCHAT METRICS FOR BUSINESS

    Snap Screenshots

    Sharing content that triggers another user to

    screenshot is a good indicator to keep an eye on.

    See what type of content gets user to screenshot.

    Snaps Received in Response

    Getting a text, image, or video response to

    content you posted is great engagement!

  • CONTENT STRATEGY

    Part One

  • CONTENT STRATEGY

    The average human attention span in 2000 was

    12 seconds, but by 2013 it was only 8 seconds

    (1 second shorter than a goldfish!)

    SOURCE: http://advertising.microsoft.com/en/cl/31966/how-does-digital-affect-canadian-attention-spans

  • CONTENT STRATEGY

    Creating content that is so unique that followers

    are greatly compelled to open your snaps as

    soon as they see your name posting content

  • CONTENT STRATEGY

    Behind-the-scenes Content

    Promotion Driven Content

    Stories

    Screenshot Trigger

    Customer Support

  • CONTENT STRATEGY

    Give them a sneak peak into your day-to-day

    operations

    Introduce them to the team

    Give them a tour of your office, warehouse,

    studio,

    Have different people create stories on different

    days

  • CONTENT STRATEGY

    Treasure Hunt on Snapchat: First one to find

    and snap us these things wins X Y Z

    Award for Best Snap and we resnap to all of our

    followers

    Screenshot this coupon/code SNAP for 30%

    Snap us back a food doodle

    10 random snaps by 12AM will win

  • CUSTOMER AND PRODUCT

    SUPPORT

  • CUSTOMER AND PRODUCT SUPPORT

    Customer Support done via video is a great

    one-to-one personalized aspect of support that

    diffuses tension, gets personalized service, and

    resolves issues at hand

  • CUSTOMER AND PRODUCT SUPPORT

    A lot of small businesses are relying on

    WhatsApp to communicate with their customers

    and video is a great addition to show them the

    product, answer questions, show them how to

    use it, resolve their issues,

  • CUSTOMER AND PRODUCT SUPPORT

    Scalability is an issue as you grow or if your

    brand is very popular. Currently there are no

    tools to empower team members to help out

    and keeping track of pending support cases.

  • FOLLOW ACTIVE SNAPCHAT

    USERS

  • ACTIVE SNAPCHAT USERS

    This is a brief list of influential Snapchat users.

    The objective of this list is to suggest people to

    follow for you to get more ideas on how others

    are generating content to see if you are

    interested in doing something similar.

  • ACTIVE SNAPCHAT USERS

    aymanitani (Me!, Digital Media Specialist)

    shonduras (Shaun McBride, branded content)

    mplatco (Michael Platco, branded content)

    cyreneq (Cyrene Quiamco, illustration artist)

    dabttll (Dasha Batelle, illustration artist)

  • ACTIVE SNAPCHAT USERS

  • ACTIVE SNAPCHAT USERS

    Grubhub (food related)

    itmeghan (Meghan Rienks, #girlsnightin)

    thereal_kaitlin_ (The Bachelorette)

    miologie (Snapchat artist)

    nicholasmegalis (Vine star)

  • ACTIVE SNAPCHAT USERS

    jeromejarr (Vine Star)

    mashable (tech news source)

    newyorkermag (news)

    nowthisnews (news)

    therealverge (online tech news)

  • ACTIVE SNAPCHAT USERS

    SOURCES: http://socialmediadesk.tumblr.com/post/109303444771/thoughts-on-snapchat-for-news

    https://twitter.com/newyorker/status/600377911577747456

    https://twitter.com/verge/status/556394039340064769/photo/1

  • ACTIVE SNAPCHAT USERS

    samsheffer (used to run content for

    therealverge)

    tacobell (food retailer)

    audiusa (car manufacturer)

    callofduty (game)

  • PRIVACY SETTINGS

  • PRIVACY SETTINGS

    As a user (unlike a brand) you worry about who

    can see your content and who can send you

    content. Make sure your privacy settings are

    set to My Friends.

  • PRIVACY SETTINGS FOR USERS

  • PRIVACY SETTINGS

    As a brand you want to maximize exposure of

    your content so make sure your privacy settings

    are set to Everyone.

  • PRIVACY SETTINGS FOR BRANDS

  • SECURING YOUR SNAPCHAT

    ACCOUNT

  • SECURING YOUR SNAPCHAT ACCOUNT

    Securing your Snapchat account is an important

    practice especially as you invest more time and

    energy in becoming more active on Snapchat.

  • SECURING YOUR SNAPCHAT ACCOUNT

    Start with a password that is complex:

    characters, numbers, not a word that can be

    found in the dictionary, has special characters,

    made of at least 8 characters, you havent used

    this password on other social networks and

    email,

  • SECURING YOUR SNAPCHAT ACCOUNT

    Use two-factor authentication by configuring

    your phone number. If there is suspicious

    activity, Snapchat will send you an SMS to

    confirm you are the rightful owner of the

    account.

  • SECURING YOUR SNAPCHAT ACCOUNT

  • DELETING A SNAPCHAT ACCOUNT

  • DELETING YOUR SNAPCHAT ACCOUNT

    To delete the Snapchat account you will need to

    access the website at the link below:

    https://accounts.snapchat.com/accounts/delete_a

    ccount

  • DELETING YOUR SNAPCHAT ACCOUNT

    You will be

    asked to log in to

    your account

    where you have

    a Delete my

    Account option

  • TIP: HOW TO BLOCK PEOPLE

  • TIP: HOW TO BLOCK PEOPLE

    Generally it is not a good Social practice to

    block users who follow you and interact with

    you. However, if a user gets really annoying

    and out of bounds, here are the steps to block

    that user:

  • TIP: HOW TO BLOCK PEOPLE

    Single click

    the name

    you want to

    block.

    Press

    Settings

  • TIP: HOW TO BLOCK PEOPLE

  • TIP: HOW TO BLOCK PEOPLE

    One brand I was working with wanted to block a

    specific user; however, it couldnt find that user

    in its address book. The trick here is to

    manually add that user and then that gives you

    the option to block him (same steps we covered

    apply)

  • TIP: DELETING A SNAP FROM YOUR

    STORY

  • TIP: DELETING A SNAP FROM YOUR STORY

    Snapchat replays back your video and your

    image before you post it to your story.

    If you still want to delete the picture or video, you

    can do so by clicking on the part that you dont

    like, it will play back, click on the delete button.

  • TIP: DELETING A SNAP FROM YOUR STORY

  • TIP: DELETING A SNAP FROM YOUR STORY

  • TIP: GROW YOUR FOLLOWERS

  • TIP: GROW YOUR FOLLOWERS

    Discoverability on Snapchat is not straight

    forward, so there are specific steps that you need

    to take in order to increase the number of your

    followers:

  • TIP: GROW YOUR FOLLOWERS

    Share on your other Social Networks (Twitter,

    Facebook,) that you are on Snapchat. You

    need to make an effort to periodically share to

    get people to know that you are active on

    Snapchat to connect with you there.

  • TIP: GROW YOUR FOLLOWERS

    Use the Snapcode

    to distribute it on

    other Social

    Networks and

    even make

    stickers of it and

    share publicly

  • TIP: GROW YOUR FOLLOWERS

    Add an email address and a mobile number

    that people most commonly use for you and

    have in their address book. Snapchat is

    putting a bigger effort in connecting and

    suggesting people to each other by using email

    and phone numbers.

  • TIP: GROW YOUR FOLLOWERS

    Content, content, content: Share on Snapchat

    content so great and engaging that users

    would recommend you via word of mouth to

    others. Refer to the section on influencers to

    follow them and learn from them.

  • SUMMARY

  • SUMMARY

    Content shared on Snapchat disappears after a

    set period that does not exceed 24 hours

    It is mobile centric (no desktop access)

    It is growing in popularity and attracting brands

    and individuals in large numbers. Snapchat is

    valued as of May 2015 at $16 Billion.

  • SETUP YOUR ACCOUNT

  • CREATE YOUR SNAP

    You are going to come across a

    screen like this:

    Take a Photo:

    Tap the circle once

    Take a Video:

    Hold down on the circle

  • CREATE YOUR SNAP

    Scribble or Draw

    Select Pen

    Choose a Color

  • SWIPE FOR FILTER EFFECTS

  • ADD SNAP TO YOUR STORY

    Add to Story

  • REVIEW YOUR STORY ACTIVITY

    User who screenshot!

    List of who viewed

  • ACTIVE SNAPCHAT USERS

    SOURCES: http://socialmediadesk.tumblr.com/post/109303444771/thoughts-on-snapchat-for-news

    https://twitter.com/newyorker/status/600377911577747456

    https://twitter.com/verge/status/556394039340064769/photo/1

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