Storytelling + Snapchatthe age of short-form content

storytelling is used by brands to present themselves as more humans and relevant to people by creating content that tells stories"

-Headstream-

64%Brands are good at telling stories

People want stories to be humorous

Want to hear brands telling stories

People would considering buying the brand if they really

loved a story

Love stories based on real people

43% 79%

55% 57%-Estudio realizado por Headstream-

How does it work?use Storytelling to promote the brand without necessarily telling the people about the product

Authenticity Archetype

Connect Inspire

Sensory Stimulation

Engage

The problemIts getting more difficult for brands to get attention

1.15 560 150 70Billion active users

on FacebookMillion active users

on TwitterMillion active users

on InstagramMillion active users

on Pinterest

The problem

190 70Million tweets per day

Billion pieces of content on FB each month

Its getting more difficult for brands to get attention

SNAPCHAT

!

!

-Quickly snap a pic

-Edit it with filters !

-Draw and caption !

-Send it to people !

-View it from 1 to 10 seconds

the power of spontaneity and brevity

Finding Accounts & being found !

Taking pictures- videos- text !

Emojis !

Sharing to my story !

Public Snaps, shared for 24 hrs !

Watch Stories !

View Stats & edit stories !

Discover

Finding Accounts & being found !

Taking pictures- videos- text !

Emojis !

Sharing to my story !

Public Snaps, shared for 24 hrs !

Watch Stories !

View Stats & edit stories !

Discover

Finding Accounts & being found !

Taking pictures- videos- text !

Emojis !

Sharing to my story !

Public Snaps, shared for 24 hrs !

Watch Stories !

View Stats & edit stories !

Discover

Finding Accounts & being found !

Taking pictures- videos- text !

Emojis !

Sharing to my story !

Public Snaps, shared for 24 hrs !

Watch Stories !

View Stats & edit stories !

Discover

Finding Accounts & being found !

Taking pictures- videos- text !

Emojis !

Sharing to my story !

Public Snaps, shared for 24 hrs !

Watch Stories !

View Stats & edit stories !

Discover

Finding Accounts & being found !

Taking pictures- videos- text !

Emojis !

Sharing to my story !

Public Snaps, shared for 24 hrs !

Watch Stories !

View Stats & edit stories !

Discover

Finding Accounts & being found !

Taking pictures- videos- text !

Emojis !

Sharing to my story !

Public Snaps, shared for 24 hrs !

Watch Stories !

View Stats & edit stories !

Discover

Finding Accounts & being found !

Taking pictures- videos- text !

Emojis !

Sharing to my story !

Public Snaps, shared for 24 hrs !

Watch Stories !

View Stats & edit stories !

Discover

Stories: The discovery for any brandShare my story in My story

Creative Content

The urgency effect

Who to target

3rd most popular

app

50% 18-24

years old

30 million active users

700 million pictures a day

500 million stories

Stories: The discovery for any brandShare my story in My story

McDonalds

Stories: The discovery for any brandShare my story in My story

Taco Bell

Stories: The discovery for any brandShare my story in My story

Taco Bell

Stories: The discovery for any brandShare my story in My story

General Electric

Stories: The discovery for any brandShare my story in My story

Rebecca Minkoff

Stories: The discovery for any brandShare my story in My story

Free People

AND NOWLETS TALK ABOUT MY CREATIVITY :)

ferojasc