Fullscope.Tv Marketing and Analytic Tool For Periscope.tv and Snapchat
Marketing with Snapchat
26
Marketin g with Snapchat
-
Upload
kayla-dowdy -
Category
Social Media
-
view
149 -
download
0
Transcript of Marketing with Snapchat
Marketing with Snapcha
t
Topics to Discuss● What is Snapchat? Why does it matter?
● How are others using Snapchat?
● What are some strategies can you use?
● How can you grow a following?
1.What is
Snapchat now?The platform has evolved.
Snapchat is not new.Snapchat was released in 2011.
Also released in 2011...✖Pinterest✖Siri✖Google+
SOURCE: LORI PACKER, HIGHEDWEB2016
150,000,00
0DAILY ACTIVE USERS - JUNE 2016
140 MILLION - ESTIMATED DAILY ACTIVE USERS ON TWITTER
SOURCE: STATISTA.COM & BLOOMBERG.COM
WHAT DOES SNAPCHAT DO?
One-to-One & One-to-Many Social Medium
✖Photos & Videos✖Live Stories✖Discover Stories✖Geofilters✖Lenses
✖ Community Geofilters
Location-basedFreeAnyone can create Strict submission
guidelinesNo logos/brandingSmall file sizeRelevant content
✖ On Demand Geofilters
Targeted locationEventBusinessSpecific location
$5 - $50,000+ Must have a Snapchat
account to submitLess strict guidelines
Snapchat is innovative: geofilters
Why should you care?
10 Billion+ videos per day9,000 images every minute
Opportunity!
HOW ARE OTHERS DOING IT?
Let’s explore some ways content creators are using Snapchat to connect with their
audiences and advertise their products/services.
UF Gators Outreach Program
✖ Student-Ran
✖ Behind the Scenes look at private-event
✖ Shows hands-on learning opportunities
Ulta & Covergirl
✖ Utilize paid geofilters to advertise a product
More Taco Bell✖ Don’t be afraid
to be silly on Snapchat
✖ Create content that followers can share
Let’s review some IdeasBehind the ScenesTaking audiences behind the scenes at your business/event makes them feel connected to your department.
Account TakeoversGrow your audience and increase your account’s reach. Students, faculty, or other officials could work!
Shareable ContentTurns your one-to-many content into one-to-one conversation and gets followers involved.
Personality MattersBe authentic to your brand, but don’t be afraid to show off your fun side.
ImperfectionsSnapchat is a less formal platform, so don’t sweat over perfect videos or award-worthy doodles.
Be exclusiveCreate content and promotions exclusively for Snapchat to give followers a reason to engage.
How to start: Make a plan!
✖Know your audience
✖Create memorable content
✖Be authentic
✖Plan your content
Planning Content: Templates
✖ Templates = storyboarding
✖ Help plan important points
✖ Highlights who/what to feature
Build Your FollowingCross-PromotePromote your Snapchat account in posts and bios/about sections of other social media accounts.
Tease ContentSend users on other platforms to your Snapchat account by teasing your exclusive content.
Leverage InfluencersAsk your brand champions to promote your account using their online presences.
Top Tip: Start Playing!
● If you’ve never used Snapchat before, make a personal account!
● Youtube: Snapchat Tutorials
● BLOG: WKU.edu/wkusocial
● Not enough resources?○ We’ll work with you!
Need More Inspiration?
✖ DJ Khaled: djkhaled305✖ University of Michigan: UofMichigan✖ Doug the Pug: itsdougthepug ✖ WKU: WKUHilltoppers
Any questions?Kayla Dowdy
Digital Media Marketing Coordinator Western Kentucky University
You can find me at:@kayla_dowdy
[email protected] WKUHilltoppers on Snapchat
CreditsSpecial thanks to all the people who made and released these awesome resources for free:✖ Presentation template by SlidesCarnival✖ Photographs by Unsplash
