Sitecore As a Data Collecting Machine · •UX & UI SEO & SEM Services Beyond Web 2.0 (Content...
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Sitecore As a Data Collecting Machine Vikas Kumar (Espire Infolabs) 1st September 2018 #sugncr
Transcript of Sitecore As a Data Collecting Machine · •UX & UI SEO & SEM Services Beyond Web 2.0 (Content...
Sitecore As a Data Collecting MachineVikas Kumar (Espire Infolabs)
1st September 2018
#sugncr
About Myself and Team
2
50+ Strong Sitecore Team Members with
20+ Sitecore Certified
About Myself
Techno Functional Digital Consultant
Practice Head – Digital and CXM @ Espire Infolabs
16+ Years of Exp in more than 50 Implementations in WCM (
Sitecore and Others)
Certification in Sitecore Context Marketing and Sitecore
development and other CMS
Global Traveler mostly for work
© 2018 Sitecore User Group Conference India and its respective speakers. All rights reserved.
Roadmap Towards Digital Strategy
Espire Services Snapshot and Sitecore Capabilities| June 2018
STAGE -1
Reaching Prospects & Customers
STAGE -2Convert Prospects to Customers
STAGE -3
Build Customer Advocacy & Loyalty
• WCMS/CCM Development
• Responsive• Mobile First• UX & UI
SEO & SEM Services
Beyond Web 2.0 (Content Published on different
Channels such as Social media platform)
CLOUDPlatform
• Marketing Automation• Campaign Management• Social Media Marketing• Email Marketing
• Analytic Support• Customer Feedback &
Inputs• CJA
E- Commerce
Dig
ital
Mat
uri
ty
Source: Gartner
© 2018 Sitecore User Group Conference India and its respective speakers. All rights reserved.© 2018 Espire Infolabs | www.espire.com
What is Personalisation
4
© 2018 Sitecore User Group Conference India and its respective speakers. All rights reserved.© 2018 Espire Infolabs | www.espire.comEspire – Sitecore – with Personalization focus
Sitecore Personalization: Explicit versus Implicit Personalization
5
© 2018 Sitecore User Group Conference India and its respective speakers. All rights reserved.© 2018 Espire Infolabs | www.espire.com
Move To An
Individualizati
on Strategy To
Improve
Customer
Experience
Espire – Sitecore – with Personalization focus
Old-School, Segmentation-Based Personalization Creates Poor Customer Experiences
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Recognize their customers
as individuals
Use a universal identifier
to consistently identify
customers
Collect a wide range of
customer data from
across the company
Source: Forrester
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Treat Customers as Profiles, not Personas, to Create individualized experiences
Become A Customer-
Data-Collecting
machine To support
Individualization
Source: Forrester
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Sitecore Data Sources
Search
AdWords
Social Media
Platforms
Customer
Visits
/Action
Sitecore Forms
External Apps,
Bots and
Cognitive
Services
Internal
Enterprises
Apps
CRM Systems
Dynamics and
Salesforce
Demo and Scenarios
9
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Sitecore xConnect is one of key update in Sitecore 9
Sitecore Cortex –
Machine LearningSitecore
Forms
Marketing
Automation
Sitecore
xConnect
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© 2018 Sitecore User Group Conference India and its respective speakers. All rights reserved. 12
Sitecore XConnect Facets
A FACET IS PIECE OF INFORMATION THAT ENRICHES A CONTACT OR AN INTERACTION.
VALUE FACETS CALCULATED FACETS
Value facets can be applied to contacts or interactions, and can be set by any client using the xConnect Client API.
Calculated facets are exclusive to contacts. A calculated facet represents data that is inferred from a contact’s interaction history
CONTACT FACETS should describe the qualities of a contact, not their behavior
INTERACTION FACETS should describe the entire interaction, not events that occur within an interaction such as a purchase
© 2018 Sitecore User Group Conference India and its respective speakers. All rights reserved. 13
Dynamic CRM and Sales Force Data
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Sitecore Forms
https://marketplace.sitecore.net/Modules/S/Sitecore_Forms_Extentions.aspx
Forms to update new contacts to xDB
Forms can update existing Contacts
Forms can Marketing Actions like Trigger Goals, Event etc
Sitecore Forms can be Prefilled with xDB
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External Apps, Bots, Cognitive Services and Social Media
xConnect Connection with
Trusted External Apps with
Valid Certificates xConnect Intermediate
Webservice for Bots
and Apps
Social Media
Apps Integration
Cognitive Services
can generate lot of
useful data
© 2018 Sitecore User Group Conference India and its respective speakers. All rights reserved.
Use Case: Future Student Journey based on Contextual Intelligence
Chatbot
Lead Management
(Sitecore xDB)
Welcome Email Email Reminder
Hyperlink
Web form HomepageEmail
CommunicationOpen House
Awareness Engagement
Read
Mail?
Ye
s
No (Max 3
times
Student
Persona
Details
updated in
xDB
User Profile Captured within xDB
Interest Education Benefits Cost
Campaign Fresh Graduate Program Campaign
Location Anywhere in the world
Goal Email Click Form
Submission
Page Visit
Persona Business Technology
Device Mobile Laptop Tablet
ID Anonymou
s
Chatbot Social Media
Customer Calls
to update
Details
Data Extraction
from ID Card
Using Cognitive
Services
Search Ad
Social
Media
Search
Web form
If Yes
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t
Espire is gearing up to attend Sitecore Symposium 2018 as one of the key sponsors!
October 8-11, 2018 | Orlando, Florida
#EspireLive
Powering Superior Brand Experiences
www.espire.com | [email protected]
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Thank you to our Sponsors
