Sitecore Brochure

8
Sitecore ® Experience Platform TM Know every customer. Shape every experience.

Transcript of Sitecore Brochure

Page 1: Sitecore Brochure

Sitecore® Experience PlatformTM

Know every customer.Shape every experience.

Page 2: Sitecore Brochure

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Know every customerHow do you treat millions of customers like they’re one-in-a-million? Simply put, that’s what your customers expect: a relevant, personalized experience every time and any way they engage with your brand. The days of fill-in-the-blank marketing and disconnected, one-way communications are over. Today, you need to know every customer and shape every customer experience.

Own every customer experienceThat’s what it takes to create customers for life: owning the experience for each unique customer, from acquisition to retention, from one purchase to the next, and from awareness to advocacy. Growing your business by transforming prospects into fans—now that’s today’s definition of marketing success. But to do that, you need more than a marketing system; you need a customer experience platform.

Because you need to own every experience…

The Sitecore® Experience PlatformTM

Page 3: Sitecore Brochure

Automation

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sku 09 232010

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Create customers for lifeWe built the Sitecore® Experience Platform™ with a single purpose: to help you create customers for life, so you’ll be our customer for life. With Sitecore, you simply have one connected platform to create one connected experience for each unique customer. You have continued conversations that build over time, so you can really get to know your customers and deliver better marketing with every interaction. With Sitecore, owning the experience has never been simpler.

Page 4: Sitecore Brochure

Customers today expect you to recognize them whenever they engage with your brand, no matter what channel or device they use. They also expect you to remember previous interactions and continue the conversation from one channel to the next. More than ever, you need one connected platform to deliver one connected experience across channels—and more relevant, contextual marketing with every touch. That’s Sitecore.

Own the web experienceWith Sitecore, your website is at the center of a completely connected customer

experience. It’s easy to personalize your website based on everything you know about a visitor and deliver always-impactful web experiences that form deeper, long-term customer relationships.

Own the email experienceWhen your email marketing works in tune with other marketing channels and can leverage

customer intelligence directly in real time, it’s easy to deliver the right email offers exactly when your most qualified leads want them. With Sitecore, relevance takes on a whole new meaning.

Own the mobile experienceEngage customers wherever they are by offering a mobile experience that’s optimized to their devices—without tying up your IT staff to do it.

With Sitecore, you can manage your brand and serve up a consistent experience on virtually any device.

Own the social experienceYour customers are talking about you and you need to listen and respond. Sitecore Social harnesses the power of word-of-mouth

marketing through social channels. A complete suite to do professional social media marketing at scale. Listen. Create. Distribute. Engage. Measure.

Own the commerce experienceDeliver a completely connected, personalized shopping experience that keeps visitors coming back for more. Sitecore helps you unify marketing

and e-business across the customer life cycle to drive greater lifetime value.

Own the print experiencePrint can be a powerful offline marketing channel that’s just as relevant and dynamic as online

channels. Sitecore lets you use all your customer experience data to create, publish, target, and deliver personalized print content—in context.

Own the app experienceBuild mobile apps for Android, iOS, and Windows devices that can access and make use of all your

rich customer data stored in Sitecore for more personalized, engaging app experiences. Bring app usage data back into Sitecore for complete customer understanding.

Own the federated experience Have websites that are not powered by Sitecore? No problem. You can still serve up tailored,

relevant experiences on your non-Sitecore websites and track customer interactions to deliver one, seamless, connected customer experience across channels.

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Because your customers want conversations…

Sitecore Experience Channels

Page 5: Sitecore Brochure

Your customers expect accuracy and consistency any time and any way they interact with your brand. That’s how you build brand equity and customer confidence. You need to be confident, too, that your marketing—no matter how automated or distributed across channels—always reinforces your brand. Sitecore lets you easily manage all your content, products, and assets in one place, so you can focus on delivering one connected customer experience.

To create customer experiences that matter most, you need to really get to know your customers. You need to know what they do, when, and why. You need to understand their likes, dislikes, wants, and needs, and recognize when those preferences and requirements change. You need data—in real time, and the more the better. With Sitecore, you get it, and a way to bring it all together so you can always see and treat your customers as the unique individuals they are.

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Digital AssetsCollect every bit and byte of customer data There are no limits to the amount or

type of data you can collect about your customers. We designed the Sitecore® Experience Database™ using the fastest NoSQL database technology on the market to support flexible record structures and high volumes of data. With unlimited scalability and data capacity, you can keep all your customer data, forever, ready to use at a moment’s notice.tice

Consolidate customer data from everywhereThe Sitecore Experience Database

collects and connects information from every customer interaction in every channel. It can also bring in data from external CRM, customer service, commerce, and other enterprise systems to form complete customer profiles and histories. And, with all your customer data in one place, you can identify groupings of customers based on common attributes or interests for highly targeted, segmentation-based programs.

See the complete picture of every customer The Sitecore® Experience Profile™ offers

you a clear, organized view into your data to help you better understand your customers and your relationships with them. You can see every interaction with every content element across any channel, from before they were even customers to now. So whenever you look at an individual customer’s profile, you’re always seeing the whole person.

Present content consistently across channels Key to Sitecore’s award-winning user

interface is the decoupling of presentation from content. You customize your content, while we take care of displaying it correctly for the channel or device the customer is using. From mobile devices to the largest desktop displays, you can rest assured that your visual assets are optimized for every experience. You can also author and edit content in your native language and easily integrate with language translation services to ensure a consistent global message.

Ensure every asset tells the right story Sitecore makes it easy to manage and secure thousands of digital assets, so you know

you’re always using the latest and approved versions. Use the drag-and-drop media library to handle text, movies, images, PDF files, documents, and more. You can also easily integrate with your in-house DAM solution, such as SharePoint, Akamai, or ADAM.

Make product offers that make sense From within Sitecore, you can easily access every element of your entire product catalog to deliver highly

tailored product offerings to individual customers. Match prospects with products to drive up conversion rates, and grow revenue through any channel. With Sitecore, your PIM is the single source of truth for all product information used across every experience—no data synchronization or duplication required.

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Because every customer is unique…

Sitecore® Experience Database™ Sitecore® Experience Profile™

Because your customers expect consistency…

Sitecore Experience Management

Page 6: Sitecore Brochure

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Digital AssetsOne of the best things about Sitecore is the instant feedback you receive from your customers. Every click, or lack thereof, is a data point you can use to refine your marketing. Sitecore® AIDA® is marketing performance optimization technology that puts big data to work for you, automating everything from testing and tracking to targeting and reporting. It gives you comprehensive, real-time intelligence, so you can always be improving the customer experience as well as your marketing results.

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Analyze the performance of content, campaigns, and experiences Sitecore tracks all interactions with content, across all channels, automatically. You can analyze

customer experiences knowing you have complete data, without the need to tag and track every campaign. Run any number of concurrent A/B and multivariate tests on any aspect of the customer experience. Track website goals that translate to levels of engagement. Learn what your customers are doing, where they’ve been, and what they’re searching for, so you can optimize conversations in progress.

Get actionable customer insights with every interactionAnalyzing a wealth of data in real time, Sitecore can reveal your customers’

interests and intentions and help you deliver more impactful marketing automatically. Sitecore can target more relevant marketing based on customer behaviors or rules you define. And Sitecore’s easy-to-understand reports help you immediately understand the engagement value of your marketing, with both quantitative and qualitative metrics to compare channels and campaigns objectively.

Enable better decisions for better customer experiences With constant analysis and insight,

Sitecore helps you determine the best way to drive the most compelling customer experiences. As it senses and adapts to customer behaviors and conversations in real time, Sitecore can progressively personalize your marketing across channels to increase conversions and loyalty. Create dynamic, complex customer segmentations based on static and real-time information. Predict—and deliver—what your customers want, even before they want it.

Automate your marketing to give customers ultimate control Build intimate relationships with every single customer, whether you have hundreds or

millions of them. Sitecore lets you listen and respond to customers’ actions, automating the frequency, sequence, and personalization of interactions over any channel, at any time. With automated lead nurturing and profile scoring, you can design and manage cross-channel experience plans that deliver the right content at the right time, based on how customers are interacting with your brand.

Because your customers know what’s best…

Sitecore® AIDA® Analysis. Insights. Decisions. Automation.

Page 7: Sitecore Brochure

Sitecore is a rich, open platform with extensible integrations that enable you to maintain those connected experiences—no matter what new trend, solution, channel, or device comes next. It can leverage enterprise data in other systems to make your marketing more relevant, and it can turn big data into actionable intelligence that can be leveraged easily by your entire organization. With Sitecore, all your customer-facing teams can have the same unified view of the customer, and you can all work together toward the same goal: creating customers for life.

Extend your marketing capabilities with preintegrated appsFrom directly within your Sitecore account you

can access our AppCenter, which offers a growing number of ready-made, preintegrated apps to help you get your job done better and faster. These apps for email delivery monitoring, SMS and digital advertising, content translation, commerce, and more are developed by third-party service providers and are fully supported by Sitecore.

Increase sales velocity with CRM integrationWith Sitecore’s built-in CRM integration tools, you can supplement the customer and prospect

records in your CRM system with the profile and experience

data collected by Sitecore. Sitecore makes it easy for you to connect customer experience data with sales insight to inform a more personal and relevant sales conversation.

Tap into the power of social networksSitecore’s social starter kit makes it easy to launch new online communities or add social

functions, such as social login, blogging, discussion forums, media galleries, and automated moderation, to your existing Sitecore website. With full tracking and analytics for measuring engagement, referral, and advocacy levels, you can target and personalize communications in social or other channels based on social activity.

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Because some customer data lives outside Sitecore…

Sitecore Connectors

Page 8: Sitecore Brochure

Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty, and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages with their brand, across every channel. More than 4,000 of the world’s leading brands—including American Express, Carnival Cruise Lines, easyJet, and L’Oréal—trust Sitecore to help them deliver the meaningful interactions that win customers for life.

For more information about Sitecore, visit sitecore.net/platform

Copyright © 2014 Sitecore Corporation A/S. All rights reserved.