*September 28, 2007Board of Trustees MeetingPresidents Report

*Enrollment Update

*Baccalaureate and other first-time, full-time new freshman enrollment is upBaccalaureate academic credentials have increased once againOverall enrollment is down by 2.6%Decline shown particularly at the sophomore class levelUndergraduate transfers at the sophomore level down 32Undergraduate readmits at the sophomore level down 30Freshman to sophomore retention down 4%Student credit hours down 1.6%Fall Enrollment

*Aggressive research undertaken to better understand contributing factorsTelephone survey of U.P. former students eligible to returnMail survey to L.P. and out of state former baccalaureate new freshmen eligible to returnParent survey of admitted but withdrawn prospective new freshmen

Fall Enrollment

* High TouchWildcat Weekend (www.nmu.edu/weekend)Coffee with a CounselorPersonal follow-up through follow-up systemOutreach with classroom and parent presentationsIncreased cross-communication in athletic recruitment processReferral/personalized follow-up with freshman-to-transfer prospectsIntentional targeted outreach to counselors at schools in region OTHER from which weve receive applicantsRecruitment Activities to Gain an Edge

* High TechVideo messages from counselors (Mediasite live)Planning video messages from facultyWeb Cost Calculator (www.nmu.edu/admissions)Web Campus Visit Invitation Video (www.nmu.edu/admissions)Web interactive room (www.nmu.edu/admissions)Virtual tour (www.nmu.edu/admissions)Pre-populated search forms and online reservation formsOnline transfer guides and real-time equivalencies (www.nmu.edu/transfer)Participation in Zinch (www.zinch.com)Recruitment Activities to Gain an Edge

* High Tech (continued)Electronic newsletters (such as www.nmu.edu/wildcatwire) Staff experimenting with MyspaceStaff using instant messaging with prospective studentsParticipation in youniversity.tvParticipation in eCampustours (www.ecampustours.com)Messageboard (www.nmu.edu/admissions click on NMU Web Forums)Participation in ConnectEdu and Docufide electronic transcript systems with high schoolsRecruitment Activities to Gain an Edge

* OtherIncrease number and amount of Leadership Scholarships for incoming fall 2007Re-vamped aspects of scholarship competition (title, number of awards) to increase attendance at this high-yield eventWill be ramping up our messaging to parents (targeted print piece, ramped up web site, parent-to-parent information)Recruitment Activities to Gain an Edge

*Enrollment Funnel

Sheet1

Freshmen20062007*

Inquiries25,41224,626

Applications4,7695,302

Admits3,8124,118

Active Admits2,8613,035

Orientation1,9501,981

Total Enrolled*1,8971,880

First-time/Full-time Enrolled1,7411,760

Baccalaureate First-time/Full-time Enrolled1,3551,368

Freshman Yield2006 National Benchmarks

Inquiries/Applications0.190.220.14 to 0.28

Admits/Applications0.800.780.70

Orientation/Admits0.510.48N/A

Total Enrolled/Applications0.400.35N/A

Total Enrolled/Admits0.500.460.35-0.42

First-time/Full-time Enrolled/Admits0.460.43N/A

Baccalaureate First-time/Full-time/Enrolled to Admits0.360.33N/A

*10th day (vs Fall 2006 Final)

Sheet2

Sheet3

*Student Services and EnrollmentConduct further research into why students did not persist/did not perform wellGeneral University Studies (GENU) Associate DegreeAcademic Support Services and TutoringFreshman Probation/College Transitions ProgramAcademic Career and Advisement Center (ACAC) liaison with academic departmentsUndecided (UNDE) Advising/Faculty Undecided (UNDE) AdvisorsAcademic Probation

Retention Initiatives for fall 2007

*Student Services and Enrollment (continued)On-line degree auditVirtual advisingPre-requisite checkingFirst Year Experience ProgramFreshman Probation ProgramCollege Transition ProgramAll Campus Tutoring CenterEarly warning system

Retention Initiatives for fall 2007

*Academic department levelArt and DesignEnglishSchool of NursingCollege of BusinessHealth, Physical Education, and RecreationCenter for Native American StudiesRetention Initiatives for fall 2007