1 September 28, 2007 B oard of Trustees Meeting President’s Report.
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Transcript of 1 September 28, 2007 B oard of Trustees Meeting President’s Report.
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September 28, 2007
BBoard of Trustees Meetingoard of Trustees MeetingPresident’s ReportPresident’s Report
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Baccalaureate and other first-time, full-time new freshman enrollment is up
Baccalaureate academic credentials have increased once again
Overall enrollment is down by 2.6% Decline shown particularly at the sophomore class level
◦ Undergraduate transfers at the sophomore level down 32
◦ Undergraduate readmits at the sophomore level down 30
◦ Freshman to sophomore retention down 4% Student credit hours down 1.6%
FFall Enrollmentall Enrollment
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Aggressive research undertaken to better understand contributing factors◦ Telephone survey of U.P. former students eligible to
return
◦ Mail survey to L.P. and out of state former baccalaureate new freshmen eligible to return
◦ Parent survey of admitted but withdrawn prospective new freshmen
FFall Enrollmentall Enrollment
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High Touch◦ Wildcat Weekend (www.nmu.edu/weekend)
◦ Coffee with a Counselor
◦ Personal follow-up through follow-up system
◦ Outreach with classroom and parent presentations
◦ Increased cross-communication in athletic recruitment process
◦ Referral/personalized follow-up with freshman-to-transfer prospects
◦ Intentional targeted outreach to counselors at schools in region “OTHER” from which we’ve receive applicants
RRecruitment Activities to Gain an Edgeecruitment Activities to Gain an Edge
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High Tech◦ Video messages from counselors (Mediasite live)
◦ Planning video messages from faculty
◦ Web Cost Calculator (www.nmu.edu/admissions)
◦ Web Campus Visit Invitation Video (www.nmu.edu/admissions)
◦ Web interactive room (www.nmu.edu/admissions)
◦ Virtual tour (www.nmu.edu/admissions)
◦ Pre-populated search forms and online reservation forms
◦ Online transfer guides and real-time equivalencies (www.nmu.edu/transfer)
◦ Participation in Zinch (www.zinch.com)
RRecruitment Activities to Gain an Edgeecruitment Activities to Gain an Edge
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High Tech (continued)◦ Electronic newsletters (such as www.nmu.edu/wildcatwire)
◦ Staff experimenting with Myspace
◦ Staff using instant messaging with prospective students
◦ Participation in youniversity.tv
◦ Participation in eCampustours (www.ecampustours.com)
◦ Messageboard (www.nmu.edu/admissions click on NMU Web Forums)
◦ Participation in ConnectEdu and Docufide electronic transcript systems with high schools
RRecruitment Activities to Gain an Edgeecruitment Activities to Gain an Edge
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Other◦ Increase number and amount of Leadership Scholarships
for incoming fall 2007
◦ Re-vamped aspects of scholarship competition (title, number of awards) to increase attendance at this high-yield event
◦ Will be ramping up our messaging to parents (targeted print piece, ramped up web site, parent-to-parent information)
RRecruitment Activities to Gain an Edgeecruitment Activities to Gain an Edge
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EEnrollment Funnelnrollment FunnelFreshmen 2006 2007*
Inquiries 25,412 24,626Applications 4,769 5,302Admits 3,812 4,118Active Admits 2,861 3,035Orientation 1,950 1,981Total Enrolled* 1,897 1,880First-time/Full-time Enrolled 1,741 1,760Baccalaureate First-time/Full-time Enrolled 1,355 1,368
Freshman Yield2006 National Benchmarks
Inquiries/Applications 0.19 0.22 0.14 to 0.28Admits/Applications 0.80 0.78 0.70Orientation/Admits 0.51 0.48 N/ATotal Enrolled/Applications 0.40 0.35 N/ATotal Enrolled/Admits 0.50 0.46 0.35-0.42First-time/Full-time Enrolled/Admits 0.46 0.43 N/ABaccalaureate First-time/Full-time/Enrolled to Admits 0.36 0.33 N/A
*10th day (vs Fall 2006 Final)
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Student Services and Enrollment◦ Conduct further research into why students did not
persist/did not perform well
◦ General University Studies (GENU) Associate Degree
◦ Academic Support Services and Tutoring
◦ Freshman Probation/College Transitions Program
◦ Academic Career and Advisement Center (ACAC) liaison with academic departments
◦ Undecided (UNDE) Advising/Faculty Undecided (UNDE) Advisors
◦ Academic Probation
RRetention Initiatives for fall 2007etention Initiatives for fall 2007
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Student Services and Enrollment (continued)◦ On-line degree audit
◦ Virtual advising
◦ Pre-requisite checking
◦ First Year Experience Program
◦ Freshman Probation Program
◦ College Transition Program
◦ All Campus Tutoring Center
◦ Early warning system
RRetention Initiatives for fall 2007etention Initiatives for fall 2007