QUINSTREET B2B TECH MEDIA KIT FY 2017 · QUINSTREET B2B TECH –MEDIA KIT FY 2017 12 Activate your...
Transcript of QUINSTREET B2B TECH MEDIA KIT FY 2017 · QUINSTREET B2B TECH –MEDIA KIT FY 2017 12 Activate your...
2 QUINSTREET B2B TECH – MEDIA KIT FY 2017
Overview
B2B Technology
Contact Us
QuinStreet has driven clear and measurable, end-to-end results for partners, clients and users – since 1999
I A brief look at QuinStreet’s media, technology, data, and user experience (UX)
II
III Important contact information
Leading B2B Publisher for Technology Decision Makers
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We own and operate 1,000+ sites, totaling over 350MM visitors/year
When users worldwide engage with digital media to research and make informed decisions, our proprietary system delivers the right user experience at the right time
MEDIA CHANNELS
B2B TECHNOLOGY
HIGHER EDUCATION
DEGREE & TRAINING PROGRAMS
MORTGAGE LENDERS
CREDIT SCORES & DEBT RELIEF
DEPOSIT ACCOUNTS
AUTO, LIFE, & HEALTH INSURANCE
MEDICAL
HOME IMPROVEMENT
Expansive Media powerful network that
bridges the gap between users & businesses, products & services
UX & Merchandising methodical and scientific
approaches to understanding and
optimizing user engagement
Data & Technology builds deep insight into user
and system behaviors, allowing for optimal
performance
in User Experience, Merchandising, SEO/SEM
Content Marketing, Front and Back-end Developers, and
many more other areas
600+ EXPERTS
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Our tech content and platform drive quality engagement We meticulously deep dive into every aspect of our media platform, providing only the most engaging experiences for users and compelling results for our customers
AUDIENCE Tech Decision Makers
88% of our B2B Tech audience have purchase involvement such as vendor selection,
creating IT strategy, formulating tech budgets, and authorizing
purchases.
CONTENT Publish & Create
We publish timely and information-rich content, covering the core B2B technologies and develop engaging
custom content to align with strategic marketing objectives.
SOLUTIONS Display, Content & Leads
We demonstrate a data-driven, ongoing, iterative approach to
analyzing engagement metrics, validating content strategy, and driving maximum quality leads.
PROPRIETARY TOOLS
QMP
SITE GENIE
INTELLIQUAL
LEAD ANALYZER
CONTENT ENGINE
PREDICTIVE ANALYTICS PLATFORM
THIRD-PARTY TOOLS
BOMBORA
HG DATA
NATIVO
WEBTRENDS
TABLEAU BI
DFP & KRUX
EZ PUBLISH
GIGYA
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Our premium media brands help our clients engage with technology decision makers throughout the buy cycle
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17,000 annual articles from 125 content contributors with a collective 1,500 years of editorial experience
MEDIA BRANDS DESCRIPTION Diverse and extensive cloud coverage and the latest data center projects, best practices, and top trending stories on modernization, design, infrastructure, storage and more.
Covers everything tech decision makers need to know about public, private, and hybrid clouds, plus the latest in data center news and trends, with a focus on data efficiency.
Trending stories, case studies, and slideshows highlight the various cloud types, benefits, and the challenges of each.
Research, best practices, the latest news and trends, statistics and useful information and analysis for technology executives.
News stories and slideshows help Channel partners understand how to leverage and sell services in the cloud marketplace.
FEATURED EDITORS
James Maguire @JamesMaguire Top Influencer of Big Data and Analytics in 2014 Sr Managing Editor of Datamation and
Datamation Hangout host
Eileen Feretic @eferetic +35 Years in Tech Journalism
Editor-in-Chief of Baseline and CIOInsight, Editorial Director of eWEEK and
ChannelInsider
Brad Jones @BradlyLJones 8-time Microsoft MVP Award Winner &
Bestselling Author Editor-in-Chief of the Developer.com
portfolio of sites
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Security buying guides, product reviews, tutorials, news, and analysis for IT leaders in small, midsize, and enterprise organizations.
MEDIA BRANDS DESCRIPTION
In-depth analysis, news and technology trend tracking from a solution-oriented angle to help devise strategies.
EDITOR(S)
Paul Shread
Free HTML tutorials and help for web developers. Featuring tutorials on HTML tags, programming, basics, JavaScript, frames, Open source CMS packages, hex codes and more.
In-depth coverage of Cloud Storage, SSD Drives, SAN, NAS, RAID, Disk Arrays, Storage Management, Virtualization, Data Deduplication, Backup and Recovery, Disaster Recovery and Business Continuity, Disk-Based Backup, and Tape Archiving.
Brad Jones Mike Houghton
James Maguire
Kachina Shaw
News and rumors from the free software community. Paul Shread Sean Michael Kerner
Database news, articles, and tutorials for major databases including Oracle, SQL Server, DB2, and MS Access.
Paul Shread Linda Cole
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Resources for PHP, open source software development, server side development, web development.
MEDIA BRANDS DESCRIPTION EDITOR(S)
Brad Jones
ServerWatch is the leading IT resource on all things server. If you’re interested in servers, be it virtualization, blades, power & cooling, open source, or green computing, ServerWatch has you covered with news, trends, analysis and reviews that meet all of your data center needs.
Rely on Small Business Computing to help you better understand small business technology so you can make the best buying decisions for your business.
Webopedia is an online dictionary and Internet search engine for information technology and computing definitions.
Paul Shread Forrest Stroud
Paul Shread
Vangie Beal
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Our insight into this audience is meticulous and extensive
PURCHASE BEHAVIOR
11.5MM INVOLVED IN EARLY STAGE
DECISIONS
9.9MM ARE CRITICAL-STAGE
INFLUENCERS
7MM ALIGN BUSINESS AND IT GOALS
3.4MM AUTHORIZE BUDGETS
10.9MM HAVE IT TITLES | 9.1MM ARE MANAGERS/ABOVE | 4.3MM ARE DEVELOPERS
16MM UNIQUE VISITORS
8MM DATABASE MEMBERS
specifying vendors, creating strategy, budgeting,
authorizing
14MM INVOLVED IN TECH
PURCHASING to make their most important
purchase decisions
88% RELY ON OUR TECH
CONTENT
CONSUMPTION BEHAVIOR
73% VIEW TECH VIDEOs
78% READ WHITEPAPERS
72% VALUE WEBINARS
46% READ SPONSORED CONTENT
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We offer full-service media solutions, built on demand
LEADS
Our multi-faceted programs include direct email, telemarketing, web integration, and partner network tactics. Predictive targeting and advanced profiling complete our portfolio.
CONTENT
From executive briefs, eBooks, and infographics, to native advertising, and custom video, we offer an extensive suite of content creation services, including custom solutions built for you on demand.
DISPLAY
Advanced targeting by audience, context, behavior, ABM, install base, look-alike, and retargeting. We will run your ads or create them for you with our in-house Creative Services.
CUSTOM BUILT SOLUTIONS From surveys, call center operations, and nurturing programs to holistic integrated marketing solutions, partner with QuinStreet Enterprise and take your advertising campaigns into a new realm of impact and ROI.
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Activate your Account-Based Marketing Strategies Leverage QuinStreet’s partners and expansive media to reach your target accounts and net-
new accounts in-market, powered by industry-leading Surge Intent and Install Base Data
Identify your top accounts + accounts in-market now
Activate ABM strategy with lead gen and awareness
Create more sales opportunities
Surround decision makers at your top targeted accounts Expand your account list to include companies surging on content
related to your technology solutions Target your competitors’ customers or prospects
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Lead Generation Solutions From content syndication to premium, data-driven lead generation,
QuinStreet can help fill your pipeline from top to bottom
ACCOUNT-BASED MARKETING
Put your solutions in front of your top target accounts and those in-market now
LEAD INTELLIGENCE
–Install Base: Get details about your buyers’ tech systems to offer customized solutions
–Intent: Reach accounts in active research mode
–BANT:: Leverage key data points about budgets, decision authority, need, and timeframe
CloseIT PREMIUM LEADS
Expand reach and engage differently with data-driven enriched lead gen
WEBINAR LEAD GENERATION
Create a full-service content marketing and lead generation program, all in one
LEAD WARMING
Add incremental messaging to potential customers
CONTENT & LEAD PACKAGES
Create new content or leverage your own to syndicate across our network
CONTENT SYNDICATION
Promote content to an expansive audience of tech decision makers
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Display Solutions
Surround and engage your best buyer with data-driven targeting, using a mix of advertising vehicles such as Standard, High Impact, Mobile & Tablet, and Custom Ad Units
Account-Based Install-Based Intent Demographic & Firmographic
Behavioral Retargeting Location-Based Cross-Device
Run of IT Run of Developer Site-Specific Run of
Network Off-Network
Contextual
Look-a-Like
ADVANCED TARGETING
STANDARD TARGETING
MEDIA TARGETING
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Content Solutions QuinStreet Enterprise has an extensive content portfolio and offers full custom content
services and integrated programs. Ask us for an asset assessment.
SmartSelect
Webinars
IT Focus Custom eBook Executive Brief
Custom Video Infographics Native Advertising
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Thank You for your consideration.
We look forward to working with you.
For general inquires: (502) 515-6468