Savvy B2B Marketing - d3gqux9sl0z33u.cloudfront.net · Show thought leadership Savvy B2B Marketing...

Savvy B2B Marketing

www.SavvyB2BMarketing.com

From Sale to Renewal: Leveraging Webinars to Improve Your Entire Customer Lifecycle

Why Webinars?

Savvy B2B Marketing | www.savvyb2bmarketing.com

59% of decision-makers attend at least one webinar per month


Why should you do a webinar?


Build your brand


Show thought leadership


Qualify prospects


Strengthen relationships


How to ensure that your webinars are engaging,

interesting and informative


Inspire rapt attention


What does it take?


What does your audience need?


Don’t Sell. Teach.


What makes YOU want to attend a webinar?


Shine a spotlight on your…


WIIFM?


One Idea


Use images to increase clarity


Never use two words when one will do…


VS

What do you want?


Talking Heads or Real People?


Tell Stories


Involve the audience


“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”

~Chinese Proverb

All the world’s a stage…


Don’t hide behind a script


Good things come in teams


Practice, practice, practice


What’s in it for ME?


Be seen as the key to your audience’s success


Connect with customers


Inspire action!


Create a follow-up opportunity


Bonus: spontaneous sharing


Continuing the conversation…


Facilitate this!


Continuing the conversation


Recorded follow-up


Look for clues


Use CRM tools


Landing pages


Any questions?


Savvy B2B Marketing - d3gqux9sl0z33u.cloudfront.net · Show thought leadership Savvy B2B Marketing...

Documents

Transcript of Savvy B2B Marketing - d3gqux9sl0z33u.cloudfront.net · Show thought leadership Savvy B2B Marketing...

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