PERSONALISATION - THE KEY TO ENGAGING WITH YOUR MULTICHANNEL CONSUMER
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www.dbg.co.uk PERSONALISATION: THE KEY TO ENGAGING WITH YOUR MULTICHANNEL CONSUMER PERSONALISATION THE KEY TO ENGAGING WITH YOUR MULTICHANNEL CONSUMER
description
For marketers wanting to embrace true multichannel communications, the biggest hurdle can often be integrating disparate channels and customised content to enable a personalised customer experience. This breakfast seminar addressed how marketers can recognise and treat consumers as individuals, no matter how they interact with a brand or which channels are used. The morning began with a presentation from Joe McEwan - Online Communities Manager at Innocent. Joe is responsible for all forms of the smoothie brand’s consumer contact, with the stated mission of making sure that Innocent maintains an open, honest and personal line of communication with the people who drink the drinks – regardless of channel. Following this was a keynote speech from dbg’s CEO and customer data expert Richard Lees. He unveiled how you can introduce personalisation to marketing through the intelligent application of customer data, combined with cutting edge technology. Drawing on experiences gained across many sectors, Richard outlined how marketers are approaching personalisation, including the challenges being faced and the opportunities which exist to overcome them.
Transcript of PERSONALISATION - THE KEY TO ENGAGING WITH YOUR MULTICHANNEL CONSUMER
www.dbg.co.uk
PERSONALISATION: THE KEY TO ENGAGING WITH YOUR
MULTICHANNEL CONSUMER
PERSONALISATION
THE KEY TO ENGAGING WITH YOUR MULTICHANNEL CONSUMER
www.dbg.co.uk
www.dbg.co.uk
WE ARE AN INDEPENDENT AGENCY FOCUSED ON OPTIMISING AND
LEVERAGING OUR CLIENTS’ MOST VALUABLE ASSET – DATA. HAVING WORKED WITHIN THE DATA INDUSTRY FOR OVER 40 YEARS FOR A WIDE RANGE OF BLUE CHIP CLIENTS AND
ICONIC BRANDS, WE ARE WELL PLACED TO GIVE SOUND ADVICE AND IMPLEMENT SUCCESSFUL SOLUTIONS.
THROUGHOUT EVERY PROJECT, OUR ULTIMATE AIM IS TO PROVIDE EXACTLY WHAT OUR CLIENTS NEED TO DRIVE
BUSINESS GROWTH.
WE ARE dbg
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IBM Provides Marketing Solutions for all
Customer-Facing Roles
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FOR WHO NEED TO IBM PROVIDES
Digital marketers Orchestrate relevant digital interactions to
attract and retain new visitors and grow revenue throughout the customer's lifecycle
Customer relationship marketers
Engage customers in a one-to-one dialogue across channels to grow revenue
throughout the customer's lifecycle
Merchandising and sales planners
Make price, promotion and product mix decisions that maximize
customer loyalty and profit
eCommerce professionals
Turn visitors into repeat customers and loyal advocates by improving the digital
experience of every customer
Mobile marketers Manage the conversation with the
customer through key mobile interactions
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Looking after the guys who pay our wages
Joe McEwan
Communities Manager
@joemacyouwon
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we were social before social media
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Village fete snap
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some things we’ve learned
keep it human
some things we’ve learned
Our peaches & apricots smoothies claims to be new for summer. It’s definitely not summer. Whoops. We’re getting the packaging changed as we type.
Sorry for any confusion.
They’re cupcakes, you muppet.
listen, learn, react
some things we’ve learned
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Consumer Update
Highlights from all of our contact channels channels
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3rd best-selling
recipe
“So impressed that some real human took the trouble to hand-write the
card that came with the token. In this world of machinery it is really
refreshing to find somewhere that still values the personal touch.”
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We've improved our moussaka veg pot. You
asked for more aubergine, fewer beans, and
less carrot, so that's exactly what you'll now
find. Let us know what you think.
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This is everything you’ll find in a carton of
our strawberries and bananas smoothie
(minus the stalks and peel).
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Today is Blue Monday, the most depressing day of the
year. Thankfully, it isn't real and was just invented by
someone in marketing.
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Today is Blue Monday, the most depressing day of the
year. Thankfully, it isn't real and was just invented by
someone in marketing.
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Today is Penguin Awareness Day. We’re doing
our bit. Are you?
try new things
some things we’ve learned
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Happy Mother’s Day
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Just in case it needs saying, there are no traces of horse in any of
our products. You might find a bit of zebra though. Wait, hang on,
that’s a barcode. No need to panic.
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Travelling around London today? Here
are your options…
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Keep it human
Listen, learn, react
Try new things
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Thanks for listening
Joe McEwan
@joemacyouwon
