BRANDING

They are talking about it…

Question #1 : Tell us about yourself?

Question #2 : What do you value?

Question #3 : What are you passionate about?

Question #4 : What motivates you?

Question #5 : What makes you remarkable?

Interviews

Signal #1 : Diligent

Signal #2 : Consistent

Signal #3 : Relevant

Signal #4 : Interesting

Signal #5 : Interested

Employers hear for Brand Signals

Employers look for Brand Footprints

just being GOOD

isn’t good enough!

Dead or Alive?

Personal Brands

Conformity Commodity

Individualism Innovation

Employer Employee

Personality encourages Contribution

Contribution leads to Engagement

Engagement adds Business Value

Personal brands

aggregate to

Corporate brands!

Bringing Publicity & Visibility

Building Organizational Credibility

Expands Influence

Increases Engagement Levels

Human Connection to Organization

Steps

BrandingToolkit

Reference

CV

Portfolio

Step #1 : Build Inventory

V-Card

Step #2 : Develop a (Brand) Plan

Step #3 : Craft Your Identity

Step #4 : Choose the Right Tools & Channels

Online Profiles

PR channels

Step #5 : Experiment, Measure & Repeat

How to Measure Coming Soon…

BRANDING Manage your Online Identity with Arbunize

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