Personal Brand

Problem

How many of you have a personal brand that accurately represents yourself and is consistent?

John

How to Create your Personal Brand Style Guide

Key Steps8

John

John

Direction StrategyExistence

Mission Statement

Style Guide

Why?• Consistency• Accuracy• Inconsistency

confuses

ex. (Jamie Oliver)

Zach

Core Values

• What is important to you in life• Who you are at your core• What shapes you• Why you do and act a certain way

• Example: nature, family, friends, growth

• Should be memorable• Lead into the creation of your personal vision

Zach

Vision

Provides a sense of directionQuestions to ask yourself:What do I do right now that aligns with my values? Where am I not aligned with my values? How can I stay aligned with my values over the time?

Dakotah

Target Audience

Family

Interactive

Adventure

John

Target Audience

Dakotah

Brand Personality

● Sets a tone for your writing and content you create

● Your personality should consist of your passions

● Sets you apart from other

•Brand story–Story to give insight into heart and soul of personal brand

•Logo–How your logo looks in different environments, prevent altering and stretching of logo

•Color Palette–Consistent look and feel for your personal brand

•Typography (font)–Spacing, Alignment, Reasoning for different fonts

•Imagery–Images that portray the mood of your brand, Inspired images

•Voice–Should match brands personality, pick simple words that you like

Elements of Style Guide

Camron

Camron

Plan for Evolution

Josue

Remember that as you grow and progress, so should your brand. Just like companies, the ones who evolve are surviving while the ones who are unwilling to change are the ones who slowly die off.

Why is it relevant?

Employers are going to Google you and when they do find you, your content has to make a good impression for you.

Plan for Evolution

Josue

What should I do?

Keep your LinkedIn and social profiles updated, add and delete things as you may seem fit. Set up a personal brand strategy plan.

Evolving your Personal Brand

Whether it’s acquiring new skills, gaining experience in your field, or changing career paths it is important to update your information, so you can attract the people you want. Remember it’s not about completely rebranding, but rather evolving to an image that better represents you and what you do.can attract the people you want. Remember it’s not

Summarize

Key Steps8Core

Values

Mission Need

Vision Target Audience

Brand Personality Elements Evolution

1) Your style guide keeps your personal brand organized and professional.

2) It allows you to have a competitive advantage in the workforce.

3) Helps you establish clarity for your audience.

Key Takeaways

Any Questions?