Your personal brand
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YOUR PERSONAL BRAND
description
Transcript of Your personal brand
YOUR P
ERSONAL BRAND
WHAT’S A BRAND?
Branding 101
Logo?
Colors?
Advertising?
Pictures?
All of the above… and much more.
Painting a picture for the world to critique.
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You are what others decide you are.
You don’t have a brand…You are a brand.
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WHY DO YOU CARE ABOUT A PERSONAL BRAND?A new job… but that’s not all!
Career advancement…
Thought leadership…
New opportunities…
Any kind of advancement in your career or life!
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HOW DO YOU EXPRESS YOUR BRAND?
What is your brand?
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THE GOAL
SMART Goals:
Specific
Measureable
Attainable
Realistic
Timely
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A FEW BASICS
In all your online interactions and posts…
Be rational
Be positive
Be polite
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STEP BY STEPMarketingProfs.com featured an article by Sestyle that outlined nine steps to expressing your brand:
Who are you?
How are you perceived?
What do you want to achieve?
Create your brand. (visualize your brand)
Create your ecosystem.
Create your network.
Create original content.
Get involved and share.
Listen and monitor.
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WHAT ARE YOUR ONLINE OPTIONS?
Personal website
Blog
Google+
YouTube
Reddit, Digg or other sharing sites
Tumblr
Flickr
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OFFLINE IS IMPORTANT TOO!
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How you interact with others
Manners
Attitude
Appearance
THE MOST IMPORTANT THING…
Consistency!
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