Personal Brand

Part 1- What it Personal Branding?

Part 4- Your personal marketing plan

Part 2- Define your Personal Brand

Part 3- 5 strategies to establish your personal brand

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Simply put: Personal Branding is the process whereby people and their careers are marked as brands.

2Part 1- What is Personal Branding

The process by which individuals and entrepreneurs:

* differentiate themselves and stand out from a crowd

* by identifying and articulating theirunique value proposition,whether professional or personal

* and then leverage it across a platform with aconsistent message and image to achieve a specific goal.

A personal brand distinguishes you fromthe crowd by showcasing your specialties and expertise.

3Part 1- What is Personal Branding

What defines your Personal Brand?

* What is unique about you? * What is your passion?* What is your value proposition?

4Part 2- Define your Personal Brand

* What’s your goal?* Target role/sector/company

* Why? (Passions/motivations)* How? (Skills/talent/behaviour)* To Whom/through whom? (Contacts/networks)* Key messages/themes (Focus/relevance)* Routes (Paper, face to face, online)

Your personal SWOT

5Part 2- Define your Personal Brand

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1- Developan online presence

6Part 3- 5 strategies to establishyour personal brand

* Facebook* YouTube* LinkedIn* Twitter* Pinterest* Flickr* Podcast* Personal website* Personal blog

* Do not forget to update your resume and business card accordingly

1- Developan online presence

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Social Bookmarking Sites

Part 3- 5 strategies to establishyour personal brand

2- Become known as a specialist

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* Find and grow your area of expertise, your Unique Selling Points (USP)

* Subscribe to magazines and newsletters

* Create your own blog

* Link to other blogs

* Comment on other blogs

* Participate in LinkedIn group conversations

* Join in Twitter chats

Part 3- 5 strategies to establishyour personal brand

3- Create a memorable online profile

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* Write a concise and powerful summary * Include volunteer work * Add skills, foreign language, projects * Choose attention-grabbing words* Quote reference projects* Use key metrics and data to prove your points* Add personal recommendations* Use linkedIn for career development* Publish your work in slideshare

Part 3- 5 strategies to establishyour personal brand

4- Develop and publish an elevator speech

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* An elevator speech is a short summary that quickly informs others about your skills, interests and professionalbackground:to be delivered in 30 s., the time of an elevator ride* Also called strap line or personal brand statement* Focus on others’ needs* Demonstrate how you can help * Articulate your value proposition:

What do you do? What problems can you solve?What three core values do you have?

Part 3- 5 strategies to establishyour personal brand

5- Leverage your personal connections, you can reach anybody

you like with 6 steps...

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The Theory of Six Degrees of Separation

* From Frigyes Karinthy, then and popularized by John Guare* Everyone and everything is six or fewer steps away, by way of introduction, from any other person* A chain of "a friend of a friend" statements can be made to connect any two people in a maximum of six steps

Part 3- 5 strategies to establishyour personal brand

Develop your own plan with with objectives helpsdefine your overall goals, keeps you

focused and saves time.

12Part 4- Your personal marketing plan

* Commit to one hour a week* Be clear about your intended outcome* Develop a strategy based on knowing what you want to achieve* Have a personal brand statement* Identify and know your audience* Find out where they are (events, online etc) and develop a presence there!* Make a list of all the people you know (of) who could help you

Stay consistent

13Part 4- Your personal marketing plan

TEDxCMU -- Jacob Cass -- Building a Personal Brand

14Part 4- Your personal marketing plan

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* www.wikipedia.com

* Deckers, E. & Lacy, K. (2010). Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. Indiana: Que Publishing.Elad, J. (2011). LinkedIn for dummies. Hoboken, NJ: Wiley.Evans, D. (2008). Social media marketing: an hour a day. Hoboken, NJ: Wiley.Gitomer, J. H. (2011). Social boom!: How to master business social media. Upper Saddle River, NJ: Financial Times/Prentice Hall.Hampton, K. N., Goulet, L. S., Rainie, L., & Purcell, K. (2011, June 16). Pew Research Center's Internet & American Life Project. Social Networking Sites and Our Lives. Jennings, Miles. "The LinkedIn Blog » Top five reasons to use LinkedIn groups.“ (December 7, 2011) The LinkedIn Blog. Schwawbel, D. (2009). Me 2.0: Build a Powerful Brand to Achieve Career Success. New York, NY: Kaplan

* mashable.com/2009/02/05/personal-branding* Your Personal Brand Is More Than Just Your Job - Businessweek, www.businessweek.com/* Personal Branding 101 | Your Roadmap to a Unique Personal ... personalbranding101.com

Sources and References 15

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Slide Transcripts 16

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