Personal BrandBryan Sparks C1

Nov. 5, 2009

“To give anything less than yourbest is to sacrifice the gift.”

-Steve Prefontaine

Brand PositioningMy brand is going to be discussing and

debating superstars of both the sports and music industries. I will demonstrate my knowledge on the two subject areas and show that my interest in them is genuine and consistent with who I am.

One of these things is not like the other

My

Create a brand that incorporates my personal interests of sports and music and connect them with my professional attributes.

Measurable Objectives

Establish myself online and become noticed my PR industry professionals.

Demonstrate my knowledge and skills with social media applications online.

Make connects so that I can get my proverbial foot in the metaphoric door of the Public Relations industry.

Key MessagesI want to learn more about the PR industry,

and am willing to do the work required to accomplish that.

I want to demonstrate my knowledge and skills through my online presence.

Through my brand, I would like to make potential employers notice me and be able to pick me out of the crowd.

SWOT Strengths: Ethical, hard-working,

work well in group and individual environments, approachable, experience with both journalism and PR.

Weaknesses: No PR contacts in the Toronto area, public speaking, no exact career choice (agency, gov’t, etc.)

Opportunities: emerging social media can allow me to become connected with industry professionals.

Threats: There are many PR professionals and soon-to-be-grads, such as myself, that will be my competition for a job in the industry.

ChannelsTwitter - http://twitter.com/wakeupbryanHumberPR ning group - http://

humberpr.ning.com/profile/BryanSparks“Nuttin but net” ning grouphttp://

nutthinbutnet.ning.com/profile/BryanSparksPersonal Blog -

http://bryansparks.blogspot.com/Youtube videosOther online social media applications

Strategy & TacticsGain more followers on Twitter and other social media

applications. Post relative material to my personal brand online. Keep

non-brand related material to personal sites such as facebook.

Connect with people and create new relationships with people with similar interests as mine.

Follow, comment on blogs, network with others.Find a mentor that can assist with my personal brand and

elaborate on what I am missing. Join IABC and CPRS to establish connections with

Toronto based PR professionals.Create RSS feed.

Critical Path

Objective Date

Join Linkedin Dec. 1, 2009

Increase Twitter followers by 25%

Dec. 18, 2009

Add 12 new blog posts April 30, 2010

Direct message 10 PR professionals

April 30, 2010

Increase Twitter followers by additional 25%

April 30, 2010

Join IABC & CPRS January 31, 2010

Start seeking internship February 28, 2010