7/30/2019 Perceptual Position and Competitive Brand

1/16

Perceptual Position And Competitive Brand Strategy In A TwoCarpenter, Gregory S.

Management Science; Sep 1989; 35, 9; ABI/INFORM Globalpg. 1029

7/30/2019 Perceptual Position and Competitive Brand

2/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

3/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

4/16Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

5/16Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

6/16Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

7/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

8/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

9/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

10/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

11/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

12/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

13/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

14/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

15/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

7/30/2019 Perceptual Position and Competitive Brand

16/16

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.