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Trends in Marketing - Salaries, Strategies and Beyond 2010

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5 Step Customer Feedback - FI

Marketing Automatation Business Case Draft - FI

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Strategic Aproach to High Performance Paradigm

Product Differentiation and Market Segmentation

Perceptual Position and Competitive Brand

Supermarket Product Selection Uncovered

Consumer Warfare

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2004 Integrated Approach

10 Rules of Product Positioning

A Constrained Unfolding Methodology for Product Positioning

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Application of a Product Positioning Model to Pharmaceutical Products

Readers Digest - The Brands You Trust 2011

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