Naturaleza estrategica del marketing
12
La Academia al servicio de la Vida NATURALEZA DEL MARKETING ESTRATEGICO PLANEACIÓN ESTRATEGICA DEL MARKETING JUAN DIEGO ESTUPIÑAN YEIMYSUSANA CACERES FACULTAD DE CIENCIAS ECONOMICAS Y EMPRESARIALES VILLA DEL ROSARIO II PERIODO ACADEMICO 2012
-
Upload
carmen-hevia-medina -
Category
Documents
-
view
96 -
download
0
Transcript of Naturaleza estrategica del marketing
![Page 1: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/1.jpg)
La Academia al servicio de la Vida
NATURALEZA DEL MARKETING ESTRATEGICOPLANEACIÓN ESTRATEGICA DEL MARKETING
JUAN DIEGO ESTUPIÑANYEIMYSUSANA CACERES
FACULTAD DE CIENCIAS ECONOMICAS Y EMPRESARIALES
VILLA DEL ROSARIO II PERIODO ACADEMICO 2012
![Page 2: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/2.jpg)
MARKETING ESTRATEGICO
![Page 3: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/3.jpg)
MARKETING ESTRATEGICO VS MARKETING OPERATIVO
![Page 4: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/4.jpg)
VARIABLES DEL MARKETING ESTRATEGICO
Segmentación de los
mercados
Selección de mercados.
Análisis de la competencia
Análisis del entorno.
Auditoría de marketing
Posicionamiento de valor
![Page 5: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/5.jpg)
DELIMITAR EL MERCADO
![Page 6: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/6.jpg)
Segmentación de Mercados
![Page 7: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/7.jpg)
ANALISIS DE LA COMPETENCIA
![Page 8: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/8.jpg)
NECESIDADES DE PROPORCIONAR VENTAJA A TERCEROS
![Page 9: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/9.jpg)
ALIANZAS ESTRATEGICAS
![Page 10: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/10.jpg)
ANALISIS DEL ENTORNO GENERICO
![Page 11: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/11.jpg)
ANALISIS INTERNO
![Page 12: Naturaleza estrategica del marketing](https://reader033.fdocuments.us/reader033/viewer/2022042715/55814cc4d8b42ab9548b4901/html5/thumbnails/12.jpg)
GRACIAS POR SU
ATENCION