My Personal Brand Plan…In A Nutshell

Megan Vickell

I use my resourcefulness, creativity

and public speaking skills to help

fitness, entertainment and community

organizations communicate their key

message to clients.

PERSONAL STATEMENT

Goals• To develop an authentic personal brand while

maintaining an honest and true depiction of myself.

• To increase my online presence.

• To obtain an internship with a company whose values align with physical fitness, entertainment and community events.

• To continuously re-evaluate my personal brand as I evolve.

• To narrow down a specific target audience.

Objectives

• To have over 200 followers on Twitter by the end of the summer semester.

• Join two public relations associations and attend four networking events before September, 2010.

• Develop a unique and instantly recognizable brand by contributing to my blog once a week.

• To volunteer with at least 2 organizations with the next 6 months.

• To perform 3 information interviews with companies whose values are aligned with fitness, entertainment or community events.

KEY MESSAGES

SWOTSTRENGTHS• Strong education background in business. • Good work ethic.• Passionate and knowledgeable about health, wellness and physical fitness.

WEAKNESS• Lack public relations industry experience.• Limited experience with social media applications and online branding.• My writing style is simple and concise, but not unique enough.

OPPORTUNITIES• There is demand from employers to develop an online presence.• Volunteer opportunities are available to gain experience in public relations.• Network opportunities are available to make connections, explore career

interests and gain industry information.

THREATS• Competition from other personal brands make it difficult to stand out.• Competition from other PR students for internship placements and job

opportunities.• My target audience is too general and may appear to lack specific

direction.

STRATEGIES

• Develop my personal brand through various social media applications LinkedIn, Twitter, etc.

• Expand my network in the public relations industry and with, entertainment, fitness and community organizations.

• Volunteer with organizations whose values are centered on healthy lifestyles, entertainment and community events.

• Reassess my brand plan on a regular basis.

TACTICS• Networking: join CPRS and IABC, and attend networking events.

• Gain Experience: find volunteer opportunities through Humber instructors, Charity Village and City of Toronto (and eventually CPRS/IABC).

• Blogging: blog more frequently to help develop my own distinct voice.

• Information Interview: conduct information interviews with companies that have similar health, wellness, entertainment and community values.

• Specific Target Audience: research companies within the domain of fitness, entertainment and community events and begin to narrow my target audience.

• Develop Personal Brand: subscribe, read and comment on more personal branding blogs: Anna Farmery “The Engaged Brand”, David Sandusky “Your Individual Brand” and John Moore “Brand Autopsy”.

• Twitter: seek-out and follow Twitter groups, organizations and PR professionals focusing on fitness, entertainment and community.

• Mentor: connect with my mentor on a quarterly basis to re-evaluate and develop my personal brand.

CHANNELS

LinkedIn Megan Vickell

Twitter Megan_Vickell

Blogspot www.meg-inanutshell.blogspot.com

Ning Megan Vickell

Facebook Megan Vickell

CRITCLE PATHDeadlines

March 31, 2010* •Subscribe to two personal branding blogs• Update LinkedIn profile

April 30, 2010* •Update resume on LinkedIn•Deadline to subscribe to CPRS and IABC•Begin researching target audiences

May 31, 2010* Attend networking event ( 1 of 4)•Conduct information interview (1 of 3)

April 30, 2010* •Obtain 100 followers on Twitter•Volunteer with organization (1 of 2)

May 31, 2010* Attend networking event (2 of 4)

Conduct information interview (2 of 3)

June 30, 2010* •Subscribe to two more personal branding blogs•Attend networking event (3 of 4)

July 31, 2010* •Volunteer with organization (2 of 2)•Conduct information interview (3 of 3)

August 30, 2010* •Obtain 200 followers on Twitter•Attend networking event (4 of 4)

*Update blog four times per month