Megatrends 2013: Manage the AcceleratingAmount of Software in Cars

© 2013 Red Bend Software - Confidential

Manage the AcceleratingAmount of Software in Cars

November. 13, 2013

Yoram BerholtzDirector of Market Adoption

© 2013 Red Bend Software - Confidential 2

Red Bend Software, the Leader in Mobile Software Management

1.75 billion devices 1,300+ models


Mobile and Automotive Convergence

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The Connected Car Market Potential

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$300 benefit for OEMs:Lower service and warranty costs

New profit pools ▪ Architectural savings Source: Cisco

New Business Opportunities

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Consumer Relationships Customer Experience Business Models Environmental Impact Regulation and Safety Resource Utilization

© 2013 Red Bend Software - Confidential 6

Increasing complexity

Rapid CE cycle

IP contamination risk

Ensuring safety

Rising expectations

Cost & Management Challenges

Source: U.S. DOT


OTA Delivery

What is FOTA – Firmware Update Solution

Update PackageSource

Image

Target Image

vRapid Mobile Update Generator extracts only the essential differences between versions

vRapid Mobile Update Installer applies the new file to the existing software image on the device to create an updated version

Performs Device UpdateGenerates Firmware Update Package

Generated Target Image

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Software Management Center is used to plan, run, optimize and monitor the update campaign


Key FOTA Requirements

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Low cost of bandwidth

Manageable, Predictable, Repeatable

Optimal user experience

100% Reliability

Small SW FootprintSuccessful

FOTA Solution

Over-the-air update is the best approach to get the highest adoption


V3

V3

Red Bend’s Software Management Center contacts the deployed cars to analyze the

firmware versions in use in the IVI or ECUs

Red Bend’s Software Management Center identifies new firmware versions available to send to the remotely deployed devices in the

cars

Each device in each car is sent the required Delta update file. The device becomes

aware that an update file is downloaded and available

The update is performed on the device with 100% reliability

What is Software Management

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Service Provider

V1V1V2V1V2V2

2 3 41

V2V1

V2

V1V2V1 V1

V3V2

V3

V2V3V2 V2


Manage the Connected Car

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Automotive End Point

ECU

ECU

ECU

Head Unit

CA

N B

US

Manage

Wireless Network

=-

Firmware

Applications

Automotive Service Provider

Connectivity


FOTA for ECUs

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How ECU Updating Works

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1 23 4

Head Unit

CAN

OTA

ECU


FOTA enables the car value-chain to

improve customer service, increase

revenue and improve profitability through

over-the-air SW updates of infotainment

telematics boxes and ECUs

In Conclusion

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Krishna Jayaraman, Industry Analyst, Frost & Sullivan ”The stage has clearly been set for shifting all such update activities to either the customer's smartphone or an embedded modem in the car via FOTA solutions”

Roger Lanctot, associate director of the global automotive practice at Strategy Analytics. “Solutions like Red Bend’s new vRapid Mobile Fuse can eliminate a manufacturer’s dependency on dealers to perform routine software maintenance, and ultimately save manufacturers and consumers both time and money.”

Megatrends 2013: Manage the AcceleratingAmount of Software in Cars

Automotive

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