Megatrends 2017

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Transcript of Megatrends 2017

  • The 4 key Megatrends we identified last year havent change (link to 2016 Report:, but their impact on the world around us continues to evolve. Megatrends shape both our physical and digital worlds, and this year we focused on how they are shaping our experiences as human beings. Everything from how we pay for things to how we learn and stay healthy, Megatrends are impacting nearly every experience we have.

  • In 2015 we discussed how these four Megatrends will have a sustained and transformative impact on businesses, societies, economies, cultures and our personal lives in unimaginable ways in the years to come. We also explored many of the ripple effects these Megatrends will have on the world around us.

  • This year, we will highlight additional socio-economic, demographic and technological trends arising as a consequence of these Megatrends, and how they are shaping our experiences as human beings.

  • As millions of people move into cities every week, this puts a huge strain on space, on city resources, on energy requirements, on infrastructure cost, and cities are being forced to evolve to meet this increased demand or collapse under the pressure.Smarter Cities: This is leading to an increase in the number of Smart City projects that are being implemented around the world. For example, smart grids, networked LED street lights, urban mobility, public Wi-Fi, open data platforms, water management, and government service applications. Technology is a key enabler: sensors, edge computing, networks, data platforms, cloud and services. Leading to huge and growing new business opportunities, especially in emerging economies where many of our largest and most populous cities will be in the future. Smarter Places: As more people move to cities, demand for housing has increased as have prices. For the growing contingent of millennials looking to rent or buy, affordability of housing is a challenge especially in metros like NYC and San Francisco. To deal with this supply-demand

    imbalance, micro-housing has become a key trend in large US cities SF, Seattle and Boston have all passed zoning laws to allow for apartments of 400sqft or less. In 2016, New York City approved legislation that lifted a city ban on apartments smaller than 400 square feet. And as more people move to cities, and cities become more congested, co-working spaces are also on the rise. Freelancers, startups and even corporations are using co-working spaces to spark creativity and inspiration as well as to obviously save real estate costs in expensive cities.


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  • However, with more people moving to dense cities and megacities, pollution has been on the rise. So much so that cities now produce nearly 3/4th of the worlds greenhouse emissions. Due to global warming, each of the first six months of 2016 set a record as the warmest respective month globally in the modern temperature era, which dates to 1880. As a result, nearly 700 cities around the world recently committed to a 100% renewable energy transition by 2050. Some cities such as Dubai fear that if this heat wave continues over the next two decades it would be inhabitable for its citizens to stay, let alone work outside. Hence, they are looking at alternatives such as creating the worlds first climate controlled dome city, which will accommodate the world's largest shopping center, over 100 hotels, and a wellness district for medical tourists.


  • So what will the cities of the future look like? They might be something like The Great City, a high-density development project outside of Chengdu in China, which is intended to address problems of overpopulation, pollution and urban sprawl. The city is designed with a central core of vertical housing offering efficient living space for 80,000 people, surrounded by greenspace for growing food. The car-less city is entirely walkable, with the outer reaches accessible through mass transit. The design is expected to use 48% less energy and 58% less water than existing cities of comparable size, and to generate 89% less landfill waste and 60% less carbon dioxide.


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  • In both developed and developing markets around the world, the participation of women in the labor force continues to increase with an estimated 1.75bn women in the workforce as of 2015 an additional quarter of a billion women have entered the global labor force since 2006 alone. In Australia women as a proportion of the labor force has increased from 43% in 1978 to ~60% in 2015. In Canada, women were 47% of the total labor force in 2015 versus 37% in 1976. Consider that if youre a woman living in Uganda, Namibia or Nigeria (Africas largest economy), you are 3X more likely than your husband, son or brother to run a business!And as participation in the work force has increased, so has women's impact on the economy. In the US, it is estimated that women control ~$14tn of wealth in 2015 and women influence 85% of all consumer purchases. In the next decade it is estimated that close to 1 billion women, mostly in the developing world, are going to enter the formal economy and become new economic contributors, as full-time workers and micro-entrepreneurs. The growing pace of

    urban migration, access to education, better health, mobile technologies and micro credit will continue to fuel this phenomenon.


  • Women represent a significant customer base.


  • Women are business leaders.


  • Women in the workforce are a significant driver of economic growth.


  • So in a world where gender parity is achieved, what would it mean for companies, consumer spending and governments? Perhaps businesses will look to tap into the purchasing power of women by designing and building products geared toward the unique sensibilities and circumstances of women ex: Everpurse clutch that charges your smartphone (iPhone or Samsung galaxy). For the workplace, it might mean that companies allow more working from home so that women can meet both their job and family commitments. In the political and social sphere, more women in decision making roles may improve policy outcomes as has been seen in Finland (ministry is 62% female, public education system that is global gold standard) and Rwanda (parliament is 64% female, lower maternal mortality rate than all sub-Saharan countries, 87% of women in labor force).


  • From ~2018 onwards, the world will be predominantly middle class for the first time in history and not predominantly poor. But this global middle class will not be uniform across the world, neither will it be homogenous. Hence it is not just a new middle class BUT a variety of new middle classes. If the 20th century economy can be defined by the burgeoning middle class in industrialized economies of the US and Europe, then the 21st century economy will be defined by the expanding middle class in developing and emergingcountries especially in Asia and specifically driven by India and China. As the 20th century economic growth engine of the US and Europe shrinks with declining or stagnating real incomes, the purchasing behavior and

    preferences of this middle class is also changing. US consumers are tending toward value brands, while the middle class in emerging and developing countries are beginning to flex their consumer spending muscles and seeking out quality products and services.Sources: