Mẫu thiết kế profile Công ty xây dựng BMT bằng Tiếng Anh

BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANYAdd: 36 Vo Van Tan Street, Ward 6, District 3, Ho Chi Minh City

Tel: (+84-8) 3930 2322 Fax: (+84-8) 3930 4095

BMT CONSTRUCTION INVESTMENTJOINT STOCK COMPANY

CREATING THE VALUE OF LIFE TOGETHER

INTRODUCTIONAfter more than 20 years in hot mix asphalt production and distribution, BMT Con-struction and Investment Joint Stock Company: “BMT” is a market leader in Southern Vietnam with over 40% in market share.

Not only a pioneer in applying automation and clean energy source in production, BMT also offers high-quality asphalt products that certified by Institute of Transpor-tation Science and Technology and other well-known organizations.

With relentless efforts in technology and innovation, BMT is expanding its busi-ness and presence to the North and Central of Vietnam. We are honored to con-tribute to the success of road and bridge project in Vietnam such as Hanoi - Hai Phong highway, 1A highway and HCM city - Long Thanh - Dau Giay highway,Ho Chi Minh - Trung Luong highway…

With our belief "Creating the value of life together ", BMT wants to work closely with our partners and customers to deliver high-quality hot mixasphalt, that fit the projects’ difficulties and complexity.

CONTENTS

CONTENTS

INTRODUCTION

OUR HISTORY

REMARKABLE MILESTONE

VISION, MISSION, CORE VALUES

PRODUCTS AND SERVICES

COMPETITIVE EDGES

HIGHLIGHTED PROJECTS

ACHIEVEMENTS

OUR CULTURE

2

3

4

5

6

8

11

13

15

17

CONTENTS2

BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY

REMARKABLE MILESTONE

Production growth

1993: Hoang Son Construction & Transportation Ltd., BMT’s predecessor

was established.

1997: Hoang Son set up the first hot mix asphalt plant in District 9, Ho Chi

Minh city.

2000: The company was renamed to BMT Construction & Transportation Ltd.,

2007: Invested in Astec’s continuous asphalt mixing plant with US tech-

nology, located in Di An, Binh Duong province. The very first company in

Vietnam that invested in US technology during that time.

2010: Invested in Ammann batch asphalt mixing plant with Germany

technology, located in Ben Luc, Long An province., BMT was honored as

One of the top 500 largest private enterprises in Vietnam during that time.

2012: Applied technology advanced technology aggregates processing

system in the production of high quality hot mixasphalt products.

2013: Established BMT Research & Development center.

2014: Invested in to two mobile batching hot-mix asphalt plants.

2015: Established offices in Northern and Central of Vietnam.

2016: Established office in the Mekong Delta region.

OUR HISTORY

2 3 9 23 50136

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Increasing in shareholders’ equity

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0 50100150200250300350400450500550600650700750800

OUR HISTORY4

BMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANYBMT CONSTRUCTION INVESTMENT JOINT STOCK COMPANY

VISIONWith our strong ambition, and passion, BMT aims to become one of the

leading diversified groups in Vietnam not only in hot mix asphalt production

but also other related businesses, based on solid foundations of modern

technology, sustainable development and human resources.

MISSION

- The most reasonable production cost.

- The most convenient service provider.

- The highest level of quality control.

CORE VALUES

BMT always values our five core missions and sees it as our guidance for each

strategic decision in the Company’s development plan.

For employees, BMT wants to build a dynamic, transparent and professional

working environment to create the best opportunities for career development.

For products, BMT continuously develops high-quality and diversified products

with the most reasonable cost.

For customers, BMT always tries to create value-added products, whereby,

customers’ satisfaction is the key measurement for BMT’s development.

For society, as a socially responsible company, BMT does care for the

environment protection and social security.

For profit, BMT keeps profit within the company to reinvest in new products,

technology and further innovation plan.

1

2

3

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VISION, MISSION, CORE VALUES6


6

2. Hot mix asphalt concrete project Construction capacity: 400 tons / hour.

PRODUCTS AND SERVICES1. Production and distribution of hot mix asphalt concrete • Hot mix asphalt concrete

• Cold mix asphalt concrete

• Modified asphalt concrete

• Colored a sphalt concrete.

• Hot recycled asphalt concrete*.

(*The Thesis was certified and tested

successfully in 2013)

PRODUCTS AND SERVICES

PRODUCTS AND SERVICES8


1. Proactive in terms of volume and

quality of input materials:

Aggregates are processed under

advanced technology with high precision,

where AS1- automatic quality control is

applied. Aggregate system’s processing

capacity: 350 tons / hour.

To maintain its quality’s consisten-

cy, asphalt was imported directly from

worldwide refineries with certified origin.

Our asphalt’s quality is qualified by Viet-

nam and International Standards.

2. Our six hot mix asphalt plants,

located from the North to the South, are

operating automatically under strict pro-

cedure. Thus, the consistency in quality

of our products are guaranteed.

3. 120 specialized trucks, equipped

with modern insulation. Regular mainte-

nance, ensuring the fleet to meet the most

stringent requirements of asphalt concrete

temperature, while minimizing heat loss

during transportation. Our transportation

capacity is 10,000 tons/day.

The fully integrated supply chain accompanied with the synchronized service

packages creates outstanding competitive advantages.

COMPETITIVE EDGES

COMPETITIVE EDGES10


Fully integrated supply chain accompanied with the synchronized

service packs creates outstanding competitive advantages.

Some national highlighted projects:

HIGHLIGHTED PROJECTS

HCMC - Long Thanh - Dau Giay Expressway, 2012-2014

Hanoi - Hai Phong Expressway, 2015

1A National highway, 2014-2015

4. The system of sufficient construction

equipments are updated with advanced

technology and high precision. Maintenance

procedure and mechanical support are strictly

followed to ensure that the equipments con-

stantly ready to use anytime.

5. Our research team has deep insights and

equipped with latest laboratory equipment.

Thus, BMT’s hot mixed asphalt products

have consistently improved and innovated

over time. We are proud to be one of very

few private companies in this sector that

have strong research team with notable

and influential thesis, which are highly

acknowledged by Institute of Transportation

Science and Technology and the experts.

12 COMPETITIVE EDGES


Phu my bridge, 2009

Other highlighted projects: ACHIEVEMENTS

Saigon Bridge, 2011-2013

Thu thiem tunnel, 2011

ACHIEVEMENTS


14

FOREIGN PARTNERSHIPSMr. Phil Bredesen, Governor of

Tennessee visited BMT thanks

to strong relationship between

BMT and US

business partners.

1. Investing in human resources is a home for highly

BMT Construction Investment Joint Stock Company is a home for skilled and

enthusiastic people. We promote self-improvement and team-work. We provide

team building, on-job, and oversea trainings annually to enrich our staffs knowl-

edge, specialties, and teamwork skill.

OUR CORPORATE CULTURE

ACHIEVEMENTS 16


2010 COMPLIMENTLETTER

2. Social commitmentPursuing as a social company from the

beginning.

Pioneering in using clean energy CNG

in production;

Responsible to community where our

projects at;

Donating scholarships for unprivileged

students; organizing work-shops, internship

programs and out-door activities for students.

CORPORATE CULTURE, SOCIAL RESPONSIBILITY18


Download more at: http://www.saokim.com.vn/download/

S A O K I M

YOUR BRANDING

PARTNER

Sao Kim là công ty chuyên sâu về hoạch định chiến lược, thiết kế và truyền thông thương hiệu. Chúng tôi cung cấp giải pháp toàn diện giúp doanh nghiệp nâng cao năng lực cạnh tranh thông qua việc xây dựng thương hiệu mạnh.

Sao Kim tự hào đang tạo ra sức mạnh và sinh khí cho hàng nghìn thương hiệu khách hàng, qua đó nỗ lực góp sức mình vào sứ mệnh vì sự phát triển của thương hiệu Việt.

Sao Kim is a company specializing in strategic planning, identity designing and brand communi-cating. We provide comprehensive solutions to help corporations improve their competitiveness by building strong brands.

Sao Kim proudly contributes to the mission of enhancing strengths, developing vitality for thousands of Vietnamese brands.

VỀ CHÚNG TÔI ABOUT US

Đam mê của chúng tôi là khám phá những ý tưởng giúp

mang lại thành công cho doanh nghiệp. Chúng tôi sử

dụng đa dạng các công cụ để thấu hiểu mục tiêu kinh

doanh, sáng tạo ý tưởng và biến chúng trở thành hiện

thực.

Our passion is to discover inspired ideas that will make

your business successful. We use an array of tools -

most innovative and proprietary, some traditional - to

understand your objectives, gain insights, and create

ideas that bring the brand to life.

NHẬN DIỆN DOANH NGHIỆPCORPORATE IDENTITY

NHẬN DIỆN CỐT LÕICORE IDENTITYBrand name, subbrand name, logo, slogan, logo guidelines

TÀI LIỆU MARKETINGSALES & MARKETING TOOLSPrint: brochure, flyer, poster...POSM: booth, ô dù, tờ rơi...Parkaging: bao bì sản phẩm, tài liệu POSM Multimedia: e-catalogue, TVC

NHẬN DIỆN BÁN LẺSTORE IDENTITY POSMBillboard Signature Print Ads

NHẬN DIỆN SẢN PHẨMPRODUCT IDENTITY

CHIẾN DỊCH MARKETING MARKETING CAMPAIGN IDENTITY Marketing Campaign IdentityDirect Marketing: mail, e-mail, SMS, Newletter... Event: Tradeshow, event, exhibitionAdvertising: Billboard, Online, Radio, TV

NHẬN DIỆN SỐ DIGITAL IDENTITYWebsite, microsite, social chanel, blog…

QUẢNG CÁO TRUYỀN HÌNH TV COMMERCIALPhim quảng bá doanh nghiệpPhim dự án TVC quảng cáoChụp ảnh doanh nghiệp

Business introduction filmProject 3D illustration TVCCompany photo shooting

NGHIÊN CỨU & PHÂN TÍCH

Nghiên cứu nội tạiTài liệu marketing

Dữ liệu nội bộPhỏng vấn lãnh đạo

Nghiên cứu thị trườngKhám phá các nhu cầu tiềm ẩn

Thử nghiệm các kịch bản ra mắtĐánh giá bối cảnh cạnh tranh

Đánh giá mức độ hài lòng của khách hàng

RESEARCH& ANALYSIS

Internal research Marketing matterials

Leaders interview

Market researchDiscover potential needs

Test alternative of lauching plansEvaluate competitive landscape

Evaluate customer satisfaction

XÂY DỰNG CHIẾN LƯỢC

Chiến lược thương hiệuKiến trúc thương hiệuĐịnh vị thương hiệuNhận diện thương hiệu

STRATEGY DEVELOPMENT

Brand strategyBrand architectureBrand positioningBrand identity

NGHIÊN CỨU& PHÂN TÍCH

RESEARCH& ANALYSIS

XÂY DỰNG CHIẾN LƯỢC

STRATEGYDEVELOPMENT

QUẢN TRỊ THƯƠNG HIỆUBRAND MANAGEMENT

TRUYỀN THÔNGTHƯƠNG HIỆU

BRANDCOMMUNICATION

HỆ THỐNG NHẬN DIỆNTHƯƠNG HIỆU

BRAND IDENTITYSYSTEM

QUY TRÌNHXÂY DỰNGTHƯƠNG HIỆU

BRANDBUILDINGPROCESS

TRUYỀN THÔNG THƯƠNG HIỆU

Giới thiệu nhận diện thương hiệu mới Kế hoạch truyền thôngKích hoạt thương hiệu

BRAND COMMUNICATION

Introducing new brand identity Media planBrand activation

QUẢN TRỊ THƯƠNG HIỆU

Đào tạo nội bộ Giới thiệu NDTH

Cẩm nang hướng dẫn

BRAND MANAGEMENT

Internal training Introducing new brand identity

Brand Guidelines & supports

OUR BRANDINGPROCESS

QUY TRÌNH CỦA CHÚNG TÔI

WE CREATETO HELP YOUSTAY AHEAD!

SAO KIM BRAND SOLUTION COMPANY LIMITED Email: [email protected] Web: www.saokim.com.vnHotline: 1900.6451 - 0964.699.499

Hanoi Office: Floor 18th, Hapulico Complex, 01 Nguyen Huy Tuong, Thanh Xuan Tel: (+84-4) 62.857.857 Tel2: (+84-4) 62.854.854

HCMC Office:Floor 3rd, Hoa Lam Building, 02 Thi Sach, District 1 Tel: (+84-8) 38.237.920 Tel2: (+84-8) 38.237.921

Mẫu thiết kế profile Công ty xây dựng BMT bằng Tiếng Anh

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