Marketing to the me generation

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    23-Aug-2014
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Transcript of Marketing to the me generation

  • MARKETING TO THE ME GENERATION Carman Allison VP Consumer Insights - Canada #MILLENNIALTALK
  • Copyright2012TheNielsenCompany.Confidentialandproprietary. 2 THE CHALLENGE FOR GROWTH
  • Copyright2012TheNielsenCompany.Confidentialandproprietary. 3 CPG STILL SPUTTERING FOR GROWTH IN NORTH AMERICA United States Nielsen: MarketTrack - Total Tracked Sale 52 wks ending March 8, 2014 Canada +1.4 +0.2 Dollars Nielsen: ScanTrack - Total Tracked Sale 52 wks ending March 25, 2014 UnitsDollars Units +1.1 -0.1
  • Copyright2012TheNielsenCompany.Confidentialandproprietary. 4 5 2 2 2 2 2 0 2 0 0 0 1 2009 2010 2011 2012 2013 Q1 2014 $ % Chg Unit % Chg Inflation +5 +0 +2 +2 +2 +1 2014 IS STARTING OFF SLOW Source: Nielsen MarketTrack, National All Channels 52weeks to March 8, 2014 - Total Tracked Sales excluding Fresh Random Weight Slow growth, driven only by inflation
  • Copyright2012TheNielsenCompany.Confidentialandproprietary. 5 TRENDS IMPACTING GROWTH Economy still fragile Cautious Consumer Cyclical Changes Value Motivators Retail, Redefined Connected Consumer Evolving Consumer Structural Changes
  • Copyright2012TheNielsenCompany.Confidentialandproprietary. 6 Video
  • Copyright2012TheNielsenCompany.Confidentialandproprietary. 7 MILLENNIALS ARE Redefining how we communicate First generation to grow up with the internet Most familiar with technology than previous generations Entering the work force Consumers of the future
  • Copyright2012TheNielsenCompany.Confidentialandproprietary. 8 COMMON GENERATIONAL DEFINITIONS While there are many generalizations, there is no official definition