Millennial Marketing and Advertising: How your Brand Can Reach the Generation Y
Marketing to Generation Y
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Transcript of Marketing to Generation Y
June 4, 2008June 4, 2008 Intuit CommunitiesIntuit Communities
Marketing to Generation YMarketing to Generation Y
Outline
• Who is Generation Y?
• What does Generation Y most value?
• Why is this topic important?
• How do you market to Generation Y?
• When do you act?
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Who is Generation Y?
•Birth years1977-1992•Over 75 million people•Significant world events•Global perspective•Creating change
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What does Gen Y most value?
•Freedom•Meaningful work•Living first•Friends•Diversity
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Why is this topic important? http://digiworldhanoi.vn
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How do you market to Generation Y?
•Simple
•Authentic
•Hip
•Quick
•Sustainable
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Gen Y’s Top 15 Most Loyal Brands
• Apple• Trader Joe‘s• Jet Blue• In N Out• Ben N Jerry's• Whole Foods• Adidas• American ApparelAmerican Apparel
• TargetTarget• H & MH & M• Levi'sLevi's• VolkswagenVolkswagen• ConverseConverse• Vitamin WaterVitamin Water• Red StripeRed Stripe
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Why These Brands?
The formula for success with marketing to Gen Y:
1. Clean + Simple= Hip (no fuss, no muss!) It's trendy to be simple and easy!
2. Quirky, unique and dorky (Jet Blue and Trader Joe's are both known for being one of a kind shops)
3. Happy employees (people who work at the aforementioned companies say they LOVE their jobs!)
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How do you reach Gen Y?
•Get to know their values•Respect them•Build a trusting relationship•Communicate with them on their terms
Development
•Training
•Experimentation
•Voice
•Coaching•Feedback
Diversity
•Community
•Divergency
•Acceptance
•Respect•Appreciation
Decisiveness
•Simplicity•Brainstorming •Research•Action•Flow
Marketing to Gen Y
• Social networking sites (Facebook)
• Mash-ups• Extreme sporting
events• Gen Y street teams• Partnering with youth
oriented companies• Gen Y word of mouth
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Marketing Turn-Offs
• Hype
• E-mail blasts
• Push marketing
• Fax
• Cold calling
• Trying to be “hip”
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Consumer 2.0 by Mr. Youth
• Authenticity Trumps Celebrity - Consumer 2.0 responds to honest, relevant messaging from peers over marketing speak and celebrity endorsements
• Niche is the New Norm - Consumers 2.0 do not form a mass market. They relish in choices and look for products and services that speak to them personally
• Bite-Size Communication Dominates - Consumer 2.0 digests short, personal and highly relevant messaging in bulk while growing increasingly adept at blocking out noise
• Personal Utility Drives Adoption - Consumer 2.0 chooses to consume what they find useful in their lives over manufactured marketing needs
• Consumers Own Brands - Consumer 2.0 will speak about, re-purpose and associate with your brand as they see fit
• Get the full report at http://MrYouth.com
When do you act?
“We believe that the time for change is here and now. It is time to start leading and stop resisting this generation’s efforts and
contributions.”
-Bea Fields, Scott Wilder, Jim Bunch and Rob Newbold
Co-Authors: Millennial Leaders: Success Stories From Today’s Most Brilliant Generation Y Leaders
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Millennial LeadersMillennial Leaders http://MillennialLeaders.comhttp://MillennialLeaders.com
Thank-youThank-you
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