1. WhY Generation Marketing 8 Dec 2011, Alexander Dourchev

2. 8 Dec 2011, Alexander Dourchev 3. WhY Generation Marketing 8 Dec 2011, Alexander Dourchev 4. Who the hell are Gen Y? 5. 14%trend setters 1Mfuture consumers 6. Generation Digital Adaptive Early Adapters Creators 7. We should know him 8. What to say to Gen Y? How to say it? Where should we say it? Let the dialogue begin Before starting to narrate 9. and give chance for participation ownership& What to say?1 Be prepared for all the awkward questions 10. participation ownership& 80 000 views 22 729 unique visitors 3 115 photo uploads 11. 2How to say it? Especially for you 38% Like this 12. McDonalds presents Polly Genova Let the herd member speak 20% Like this 13. Let the Gen Y play 36% play games every day 30% dont care at all 14. participation gameficationthrough 3 months 8TVCs EUR 5 000 700 000 views 4 200 comments 20 000 likes 2000 ideas 50videos Users generated 15. Burn the old Fight for their right to party 16. Apple: Gen Y most beloved brand Fight against the mainstream 17. Fight against the machine 18. Be involved 9 800 generated ideasDigital & OOH 19. 3Where to say it? 20. Go directly to Gen Y 21. 93% (Vs 45%) are online Be digital 22. or do both National Geographic Hungary Augmented Reality 23. Be open to the revolution 65,5% Open for the innovations 24. They know everything about you 25% own smartphone 25. Start the dialogue Meet the future 26. To wrap up Involve Gen Y in a dialogue; Talk trough somebody like them; Gameficate your campaign; Fight with the old, support the new world; Go (personally) digital; Prepare for the future. 27. Thank you