Houston Website Marketing & Lead Generation
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Transcript of Houston Website Marketing & Lead Generation
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© 2012 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
This year,
outgrow your competition!
We will show you how.
- Siva Yenneti
Business Lead generation & Brand Recognition
2 3/12/2012
“You can't attract today’s customers with yesterday's methods & still be in business tomorrow”
Marketing 101
3 3/12/2012
We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line.
Our Value Proposition
FUNCTIONAL WEBSITE + MARKETING =
SUCCESS
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Traffic + Conversion
If you build it, will they come?
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After all, they can’t check out your profile, opt-in to your list, register for your event, contact you, or buy from you if they never
get to your website in the first place!
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Have you spread the word out?
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10 ways to Market
0. Traditional Marketing
1. Networking 2. Local Marketing 3. Content Optimization 4. Social Media Marketing 5. SEO – Link Building 6. Pay Per Click 7. Email Marketing 8. Referral Marketing 9. Partnerships & Affiliations
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All Roads Lead to Rome
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Customer Base
Prospect Pool
Market Segment
Advertise
Response
Close
Traditional Customers
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Customer Base
Prospect Pool
Audience
Market Segment
Entice
Educate Entertain
Engage
New Generation Customers
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Top 5 reasons you are not on Social Media
1. It’s stupid. Not for me. 2. Afraid of negative feedback 3. I don’t understand it 4. Hard to measure 5. Fear of giving away too much 6. No time
Content to Customer to CASH
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Welcome to the Party
Social Media: It’s a Party out there.
Come… join the party!
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Friends and Fans
1. Loyalty Platform 2. Fan Pages 3. Brand Awareness 4. Product information 5. New Releases (videos, photos) 6. Product Promotions (coupons) 7. Organic SEO (Google & Bing)
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Follow Me
1. New Communication 2. Micro-blogging 3. Company News 4. Customer Support 5. Announcements 6. Reach out. Fast & Repeatedly. 7. Organic SEO (Google & Bing)
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Relationships Matter
1. Peer to Peer 2. Online Resume 3. New Job Market Place 4. Build Business Contacts 5. Create & Collaborate on Projects 6. Groups & Discussions 7. Job Listings 8. Potential Clients & Subject Experts
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Blogging to the top
1. Powerful content mediums 2. Self publish-Self Manage 3. Content is King 4. Social & User Interaction 5. Cross blogging and Trackbacks 6. Write once, Publish Anywhere 7. Organic SEO (Google & Bing)
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Facts
1. Facebook has over 800M users 2. Over 30M people become fans each day 3. Twitter has over 100M tweeters 4. 1M Tweets a day 5. 86% in LinkedIn are decision makers 6. 80% of job hiring happens on LI 7. 70% blog about brands organically 8. 68% are well known in their industry
because of their blog
Your customers are on Social Media. Are you?
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Think outside the website
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Think before you Act
Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets
Start somewhere
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Measure & Improve
1. Traffic Sources 2. Impressions 3. Social Reach 4. Active Users 5. Mentions 6. Unique Visitors 7. Page Views 8. Subscribers
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Connect with us
facebook.com/itvibes
itvibes.com
(281) 636 4616