MARKETING “ME”A FLOP PROOF MARKETING RECIPE FOR TRAINERS

…BY WENDY MONKLEY28/05/2016

MY JOURNEY Education - MBA Career overview

Insurance advertising Advertising Agency (retail, education, start-up, property) Education marketing (Radio, TV, Cinema, Press, PR) Corporate Communications (Internal branding, Africa) Services marketing (Radio, TV, relationship marketing, franchising, product development, B2B, PR) Education Marketing (Distance learning and business school) Direct Marketing Planning (Retail mail-order, catalogue, email, SMS, database segmentation, e-

commerce) Services Marketing (Digital, Direct, Radio, Social Media, SEO, PR, Blogging, Lead generation) Part-time academic and lecturer

Awards Loerie, Assegai Paul Harris Fellow (Rotary)

MARKETING 101

Product Place Price Positioning Promotion

Super - “POWER”

YOU ARE THE PRODUCT

How well is your product aligned to your personal brand?

How is it aligned to latest market trends? Can your product be adapted to the needs of your

client? What value are you adding? Does it have a name and is the name trendy? Does it have a brand and is the brand obvious? How does your product compare to your competition?

THE PLACE IS ANYWHERE YOU WANT IT TO BE

Where are your customers looking for you?

Will they be able to find you there? What is your sales strategy? Where are your competitors?

YOUR VALUE WILL INFLUENCE YOUR PRICE

What is the norm in the industry? How can you disrupt it? Should you advertise your fee? Have you positioned your super power as a value add?

YOUR “SUPER – POWER” PROMOTES YOU

Your super power positions you to win How are you going to communicate this to future customers? Seasons change, so should your messaging What are your competitors doing? What are you prepared to spend? Who is sharing your story?

IT’S LIKE A GAME OF HIDE AND SEEK

Have you ever tried to find a trainer? Put yourself in their shoes…

WHERE IS WALLY?

Wally is a trainer Specialising in change management He lives in Cape Town He is the best trainer available Lets try and find him…

WE CANT FIND WALLY…

Johanna Boshoff

the winner is…

STOP BEING A WALLY!

NEWSFLASH You don't HAVE to find customers If you do things right, your customers will FIND YOU!

MARKETING “ME” IN A DIGITAL WORLD

WHY DIGITAL? Unlike other traditional marketing platforms, the Internet allows smaller guys to

compete against larger companies Its cheap!

SOME TIPS Digital marketing is not much different to putting up a sign on the street The principals are the same, it just has much further reach and is more targeted A website is not enough anymore, if you don’t promote your website, no one will

ever find it No online marketing should exist in isolation Whatever platform(s) you choose, they must all interact with each other You must inspire action or you won’t find success in the digital space

GET NOTICED BY GOOGLEWhere is the best place to hide a body?

…anywhere here

Know your goal Have a plan and build a strategy Plan your content in advance Build a community Track your progress Keep an eye open for trends and keep your knowledge up-to-date

FLOP PROOF RECIPE FOR A QUICK LITTLE SET UP

Ingredients: Company name Company Logo Photograph of yourself Credit Card

Method: Step 1 – Get an email address and telephone number Step 2 – Get a website address (URL) Step 3 – Create a website Step 4 – Create a Facebook page Step 5 – Create a LinkedIn profile Step 6 – Create a Twitter account Step 7 – Prepare a content strategy Step 8 – Start linking them all

Now we’re going to be mixing it up….

STEP 1 – GET AN EMAIL ADDRESS AND TELEPHONE NUMBER

STEP 2 – GET A WEB ADDRESS (URL)

QUICK STEP 3 – CREATE YOUR WEBSITE

QUICK STEP 3 – CREATE YOUR FACEBOOK PAGE

QUICK STEP 5 - CREATE A LINKEDIN PROFILE

QUICK STEP 6 – CREATE A TWITTER ACCOUNT

QUICK STEP 7 PREPARE YOUR CONTENT STRATEGY

QUICK STEP 8 – START LINKING THEM TOGETHER

WATCH YOUR GOOGLE RANKING GROW

GOOD LUCKTHANK YOU AND

Google found me…