Hospitals using Twitter

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@UWTwtrBook Hospitals Best Practices and Twitter Anita Beninger @Anitamedia

description

This presentation is about Twitter use in US hospitals. Highlights include best practices and innovative ways the channel is being used in the health care field.

Transcript of Hospitals using Twitter

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@UWTwtrBook

HospitalsBest Practices

and Twitter

Anita Beninger@Anitamedia

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@UWTwtrBook

Why This Sector?

• Health care background• Growth of the health care industry• Medical information in the digital age

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Health Care Growth

2004-2014

Heath care jobs and salary will increase more that any other industry

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Digital medical information

61% of adults look online

for health information.

This group is described as

e-patients.

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Social Media Use

“ In five years every organization is going to have a FaceBook

page.”

-Ed Bennett

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Hospitals are using social media

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Twitter is the most common channel

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Social Media Best Practices

• Listen • Understand• Act• Evolve

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Best Practice = Listen

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“We want to be engaged. We want to know what’s being said about us. And we want to

be able to react to that”.

Chris Lindsley- UMMC

SOURCE Healthleaders Media: Marketing are social media’s benefits worth the risks? 8/18/2009

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Best Practice = Understand

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Hospital Group

Biography

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University of Maryland Medical Center

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Best Practice = Act

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Mayo Clinic

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Best Practice =Evolve

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Mercy Health System

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Twitter use in Surgery

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Mercy Children’s

VIDEO

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“Find your voice and Inspire others to find theirs”.Stephen Covey

Lee Aase-Mayo Clinic

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Social Media education

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Mayo Community

User generated content

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Hospitals

• Listening

• Understanding• Acting• Evolving

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CreditsCredits

o Anita Beninger- @AnitaMediaAnita Beninger- @AnitaMediao Creative Commons License:Creative Commons License:

share-and-share alike; non-commercialshare-and-share alike; non-commercialo http://uwtwitterbook.com/about/2009-http://uwtwitterbook.com/about/2009-

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