Hospitals using Twitter
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Transcript of Hospitals using Twitter
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@UWTwtrBook
HospitalsBest Practices
and Twitter
Anita Beninger@Anitamedia
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@UWTwtrBook
Why This Sector?
• Health care background• Growth of the health care industry• Medical information in the digital age
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@UWTwtrBook
Health Care Growth
2004-2014
Heath care jobs and salary will increase more that any other industry
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@UWTwtrBook
Digital medical information
61% of adults look online
for health information.
This group is described as
e-patients.
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@UWTwtrBook
Social Media Use
“ In five years every organization is going to have a FaceBook
page.”
-Ed Bennett
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@UWTwtrBook
Hospitals are using social media
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@UWTwtrBook
Twitter is the most common channel
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@UWTwtrBook
Social Media Best Practices
• Listen • Understand• Act• Evolve
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@UWTwtrBook
Best Practice = Listen
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@UWTwtrBook
“We want to be engaged. We want to know what’s being said about us. And we want to
be able to react to that”.
Chris Lindsley- UMMC
SOURCE Healthleaders Media: Marketing are social media’s benefits worth the risks? 8/18/2009
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@UWTwtrBook
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@UWTwtrBook
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@UWTwtrBook
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@UWTwtrBook
Best Practice = Understand
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@UWTwtrBook
Hospital Group
Biography
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@UWTwtrBook
University of Maryland Medical Center
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@UWTwtrBook
Best Practice = Act
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@UWTwtrBook
Mayo Clinic
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@UWTwtrBook
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@UWTwtrBook
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@UWTwtrBook
Best Practice =Evolve
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@UWTwtrBook
Mercy Health System
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@UWTwtrBook
Twitter use in Surgery
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@UWTwtrBook
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@UWTwtrBook
Mercy Children’s
VIDEO
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@UWTwtrBook
“Find your voice and Inspire others to find theirs”.Stephen Covey
Lee Aase-Mayo Clinic
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@UWTwtrBook
Social Media education
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@UWTwtrBook
Mayo Community
User generated content
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@UWTwtrBook
Hospitals
• Listening
• Understanding• Acting• Evolving
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@UWTwtrBook
CreditsCredits
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share-and-share alike; non-commercialshare-and-share alike; non-commercialo http://uwtwitterbook.com/about/2009-http://uwtwitterbook.com/about/2009-
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