Social Media: Using Twitter. .
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Transcript of Social Media: Using Twitter. .
Social Media: Using Twitter
What is Twitter anyway? Twitter is an information network made up of
140-character messages called Tweets. It's an easy way to discover the latest news
related to subjects you care about. Twitter helps build a community, improve
customers service, build brand awareness and build TRUST.
Fastest growing segment of the Social Media toolkit
Twitter is…Fast growing site with over 500 million
accounts140 million tweets per dayCan “follow” tweets of selected
people/organizations45% of business saw Twitter as important to
their business – 83% expect to increase use in the next 6 months.
Second most popular Social Media Site
Hadfield has become the most celebrated astronaut alive, one destined for a spot alongside his hero, Neil Armstrong, whose 1969 moon landing inspired his own career. An astronaut for the Internet age,
Hadfield has harnessed social media to open up space in an entirely new way.
Twitter: The Ability to inspire
What Makes Twitter Useful?Main Success factors
InfluenceBrevityAccessibility (Mobile)InteractionVersatility
What’s a Tweet?:
• Must be <140 character
• Can have an attachment
• Can have an @ address
• Can have a #hashtag
Choose a Good Twitter Username
All Twitter address usernames start with @Names cannot contain spacesTry something simple to make you easy to
findKeep it shortYou will attach your real name to your
username @Username
Concept: FollowingTwitter is as much a listening media as it is a
broadcast media.Twitter feeds are like Headlines in a newspaperTwitter enables you to “Follow” the tweets of
people, news and companies that are of interest to you in your feed.
Use SEARCH to look for people & things that interest you.
Select the ones you like and click FOLLOW. Now their tweets will show in your feed.
Composing a tweetThink about what you need to say succinctlyNormally any tweet you send can be seen by anyoneIf you want to send it to someone specific, use their
address in the tweet. Where you place the @username in the makes a difference to who can see it:If start a tweet with an @username, then only the person
following you and the person you are replying to will see the tweet.
If you place the @mention within the tweet anyone can see this tweet. It will show up in their stream of tweets and they will get an alert to that fact.
Keeping it to 140 CharactersWhen you compose a tweet it cannot exceed
140 charactersSay more with lessAbbreviations are acceptedUse URL shorteners
#HastagsPut this in your tweetAllows you to connect everyone on Twitter
using a certain keyword, putting a “#” in front of it.
You can simply click on the hashtag (#hashtag) in your Twitter stream and see all the people mentioning the same keyword
Can have some fun with this
RetweetingI told two friends who told two friends….A retweet is a re-posting of someone else's
Tweet.Twitter's retweet feature helps you and
others quickly share that Tweet with all of your followers.
Sometimes people type RT at the beginning of a Tweet to indicate that they are re-posting someone else's content.
Playing FavoritesFavorites, represented by a small star icon
next to a Tweet, are most commonly used when users like a Tweet.
Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.
ListsA list is a curated
group of Twitter users.
You can create your own lists or subscribe to lists created by others.
Viewing a list timeline will show you a stream of Tweets from only the users on that list.
Twitter etiquetteWould you put this on a Billboard?????
What would this on Social Media????
Twitter etiquette
• Ask yourself: Who do I represent?• make conversations flow easily • Be polite • include the username of others if
you retweet a tweet • reply in a timely manner.
MobileFastest growing segmentInstant delivery of news
Download the appLog onNotificationsAliases
QUESTIONS?
THANK YOU!
Paul TilleyCollege of the North
Atlantic Clarenville [email protected]
Web: www.cna.nl.ca Email: [email protected]
Check out some of the SM sites I manage…
