Social Media Talk: Twitter
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Transcript of Social Media Talk: Twitter
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SOCIAL MEDIA TALKTwitter
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nickihicks
nickihicks
nickihicks
snickers1197
nickihicks
nickihicks1
HI, I’M NICKI
HICKS!
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red-vine-web-studio
Design. Develop. Optimize.
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WHAT’S THE POINT OF
USING TWITTER FOR
YOUR BUSINESS?
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WHAT’S THE POINT OF USING TWITTER FOR YOUR BUSINESS?
1 Get in front of your target audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.
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IS TWITTER RIGHT
FOR YOUR BUSINESS?
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FIRST…A FEW TWITTER STATISTICS
1 There are over 310 million users on Twitter
2 100 million people are actively using Twitter every day
349% of Twitter users follow brands or companies, compared to 16% of overall social networks
442% learn about products/services, 41% provide opinions about products/services, and 19% seek customer supportStatistics above are from Digital Trends, SEC, and Convince & Convert.
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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.
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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.
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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.
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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to https://twitter.com/search-advanced.
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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to https://twitter.com/search-advanced.
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to https://twitter.com/search-advanced.
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON TWITTER
1 Go to https://twitter.com/search-home.
2 Enter a search for your keyword.
3 Try Advanced Search for even more results by going to https://twitter.com/search-advanced.
4 Discover who is talking about your industry.
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OK. SO YOU’RE
CONVINCED YOU NEED TO
BE ON TWITTER.
NOW WHAT?!
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STEP 1: CREATE YOUR ACCOUNT
Choose a username (or handle) that makes sense.
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STEP 1: CREATE YOUR ACCOUNT
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STEP 1: CREATE YOUR ACCOUNT
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STEP 2: GROW YOUR TWITTER AUDIENCE
1 Ask friends, family, and clients to follow you.
2Add your links…everywhere. Include “tweet” options on your blog and email signature, too.
3 Create ads.
4Engage your audience with content on your page, mentioning others, and using hashtags.
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HOW DO YOU MENTION SOMEONE?
Mentioning someone on Twitter is similar to Facebook. If you want a person (or another company) to see that you mentioned (or tweeted at) them, simply use “@[their handle].”
For example:
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WHAT IS A HASHTAG?
A hashtag is a word or phrase directly following the # symbol that depicts particular (searchable) content.
For example:
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STEP 3: CREATE CONTENT
1 Whether your own posts (past or present) or others, blogposts are a great way to engage your audience and drive traffic.
BLOGPOSTS
2 This is content specifically created to convert visitors. Examples include: whitepapers, eBooks, infographics, and more.
CONTENT OFFERS
3 If your email newsletters are archived on your website, share it with your social media audience, too.
EMAIL NEWSLET TERS
4 When you create a press release, share it on your social media channels for even more reach.
PRESS RELEASES OR INDUSTRY NEWS
5 Whether a hosted video (on a site like YouTube) or a direct upload to your social account, share videos.
VIDEOS
6 Photos should be part of every post, if possible. Posts with photos are engaged with more often than those without.
PHOTOS
7 From questions to FAQs to quizzes, engage your audience by prompting them to interact with you.
INTERACTIVE CONTENT
8 These posts can be salesy, show personality, and/or simply give your audience an idea of what goes on in your business on a daily basis.
“A DAY IN THE L IFE”
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STEP 4: CONTINUE TO GROW YOUR TWITTER FOLLOWING
1 Put links to your Twitter account everywhere.
2Share to your Facebook, LI, and other social profiles to increase reach.
3Find and follow new potential accounts that align with your targetaudience.
4 Engage your audience withcontent that makes sense.
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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3 Push people toward content or content offers where they can convert.
4 Measure…everything.
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NOW…THE FUN PART:
MEASUREMENT
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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Start by measuring overall visits to your blog and website. Focus on where visitors are coming from.
VISITS
2 Next, look at where you are getting the most engagement from on your blog and social media between comments, likes, etc.
ENGAGEMENT
3 Then, measure leads. How many contact forms or email signups did you get?
LEADS
4 Last – and most importantly – how many sales were made? Backtrack to identify where those conversions came from and continuously improve your process.
CONVERSIONS
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TWITTER MEASUREMENT: TWITTER ANALYTICS
View your Twitter Analytics at https://analytics.twitter.com/.
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TWITTER MEASUREMENT: 3RD PARTIES (SPROUT SOCIAL)
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TWITTER MEASUREMENT: GOOGLE ANALYTICS
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TWITTER ADVERTISING
Check out your advertising options at https://ads.twitter.com/.
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QUESTIONS