Using Twitter for News
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Transcript of Using Twitter for News
Mark S. Luckie / @marksluckie@TwitterforNews
Using Twitter for News10 Tips for Better Engagement
Wednesday, December 5, 12
There are many ways to use Twitter
• Follow• Participate• Create Conversations• Amplify• Crowdsource
Wednesday, December 5, 12
Don’t be an egg
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Tip #1:
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Complete your Twitter bio
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Include your name, news organization and website
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Tweet your beat
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Tip #2:
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For journalists who post a concentrated number of Tweets in a short time span, follower growth is 50% more than expected (1.5x).
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Tweet your beat
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Tweet your beat
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Use Twitter to share previous coverage or archival content
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Use @Twitter handles
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Tip #3:
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Twitter handle:
@ symbol
@marksluckieusername
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Use @mentions and replies
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Instead of just posting Tweets that contain URLs, mix up the content of your Tweets. News organizations that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than expected.
Wednesday, December 5, 12
@Cite your sourcesIncluding the Twitter handle of your sources in your Tweets increases follower growth and engagement.
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Wednesday, December 5, 12
Use good #hashtags
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Tip #4:
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Twitter hashtag:
# symbol
#journchatkeyword or
phrase
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Use hashtags
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Hashtags can increase engagement almost 100% (2x) for journalists and 50% (1.5x) for news organizations.
Wednesday, December 5, 12
Use $Cashtags
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Tip #5:
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Use $Cashtags
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Cashtags work like hashtags: click on stock symbols and see related tweets
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Create and search lists
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Tip #6:
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Using Twitter lists
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Twitter lists can be used to follow a separate group of Twitter users
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Using Twitter lists
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Twitter lists can be used to follow a separate group of Twitter users
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Using Twitter lists
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You can find additional sources using Twitter lists
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Using Twitter lists
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You can find additional sources using Twitter lists
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Be a power searcher
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Tip #7:
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Using Twitter search
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twitter.com/search
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Twitter search: Top v. All
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twitter.com/search
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Twitter search: Advance operators
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Search for Tweets with photos
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filter:images
Search for Tweets from verified usersfilter:verified
Search for Tweets from a list[searchterm] list:username/listname
Search for Tweets with linksfilter:links
Search for Tweets near a locationnear:[CITYNAME or ZIPCODE] within:10mi
Wednesday, December 5, 12
Be a Tweetdeck Ninja
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Tip #8:
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Use Tweetdeck to filter conversations
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Tweet photos and video
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Tip #9:
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Twitter is more than just 140 characters
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Tweets with media receive 3 to 4 times more engagement
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Don’t just listen, participate!
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Tip #10:
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Share what you’re readingJournalists with above expected follower growth send 200% more retweets (3X) compared to journalists with below expected follower growth.
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Find your own voice
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BONUS:
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Additional Resourcesbit.ly/TwitterForNews@TwitterForNews
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