Using Twitter To Drive Traffic

Using Twitter To Bring Traffic To Your Websites

Brought to you by:@ShawnaFennell

www.TwitterForBusinessBook.com


WHAT AM I DOING NOW?

• Help people create online stores using Yahoo• Yahoo! Small Business Partner• Speaker • Host of Ecom Experts• Author• Mommy


WHAT IS TWITTER?


#1 Word Used In 2009?

• Twitter• #2 – Obama• 2008 Winner - Change


Holidays With Social Media

• 60% Will use social media tofind coupons and sales

• 53% Research Gift Ideas

• 52% Check the gift wish lists of friends & families

Source: Emarketer http:// www.emarketer.com/Article.aspx?R=1007378


Checking Twitter Everywhere

Work Toilet/Washroom

Driving Class Theater Religious0%

10%

20%

30%

40%

50%

60% 56%

17%

11% 9% 8%3%

33%

12%

5%10%

4% 2%

Twitter Non-TwitterSource: Emarketer http://www.emarketer.com/Article.aspx?R=1007352


TWITTER FOR BUSINESS

• Connect with your customers• Build customer loyalty• Increase brand awareness• Increase sales• Drive HUGE Amounts of Traffic


There is a Catch


CONNECT WITH CUSTOMERS


BUILD LOYALTY


BUILD BRAND


BUILD TRAFFIC


INCREASE SALES


FOLLOW THE LEADER


INVITATION


TRANSPARENCY


FUNNY


OH MY!


Bring On The Twitter Traffic!

Set Up The Right Way


1 CHOICE BRAND


SHAWNA BRAND


BIO

• Give people a reason to follow you• Use keywords• Sell yourself – But not too hard• Be REAL


PICTURE

• We want to do business with real people• Images speak volumes• Do not leave the default image• Be REAL


DESIGN

• Change the default• Look for Free Twitter Backgrounds• Search “twitter background template”• Istock.com - Great Resource


MONITOR SIZE / RESOLUTION

• 800X600



• 1024x768



• 1280x1024



• 1600x1200


WHO IS YOUR CUSTOMER?



Time For Tweeting


WHAT ARE YOU DOING?

• Link to blogs you read• Provide great quotes• Offer Coupons• Ask Questions• Hold contests


Twitter Is Like

Dating


BE ENGAGING• What one thing do you want to accomplish

today? This week? • If you could do anything, what would it be? • What's your best tip for (?your business?)?• What trick would you love to teach your pet? • What is your dog thinking?


RETWEET – OFTEN!!

• Gain new followers• Get some RT love• Pass on GREAT information



GIMME TOOLS!!


TWITTER TOOLS

• Start using them right away• Automate, Automate, Automate• Work Smarter Not Harder


TWEET DECK

• My fave• Sort• Search• Track Keywords• Keep your sanity


SOCIAL TOO

• Great for automatically deleting spammy Direct Messages

• AutoFollow• Auto Unfollow


TWITTERFEED

• Blog Will Feed Directly Into Your Twitter• Every time you post blog – Tweet

Automatically


TWEETLATER

• Automatically Follow• Automatically UnFollow• Schedule Tweets


HootSuite

• RSS Feed• Brand Monitoring• Scheduled Tweets• Tracking• FREE


Twitter For Business Kit

• @ShawnaFennell

Using Twitter To Drive Traffic

Education

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