TechsmARTs – Using TwitterStuart ShapiroBinders Art Supplies & Frames

Who am I?

I’m NOT an Expert

I didn’t go to school for social media

I am invested in my business

I have failed

I will fail again

I keep on trying and I keep on experimenting

Twitter

LOST? 500 MILLION people

currently on Twitter

Find your voice Who is your audience?

How do you gain Followers?

How do you reach your market?

Conversations & Hashtags

What Should You Post

What tools are at your disposal?

Your Voice is THE reason that people follow you and share your content.

Your Audience

Who are they?

Equally important, Who are you following? Why do you follow them? Are they the right people?

TIP: The people with the most followers are the content CREATORS. People consume information People share information They become reliant on them as a source Engage them in conversation!

Post good content and post often

Some people follow you for content for their own personal consumption

Some people follow to share content with their followers

That’s great! Someone not only likes your content they feel their followers will like it too!

More Retweets = more possible followers!(Followers = potential clients!!)

Set Goals

Experiment with tweet wording

Always send thanks for follow!

Link on page?

TIME!!!!

Posts That Work

Valuable Content!

CORRECT GRAMMAR

You’re, Your, Their, They’re, There

Schedule posts - calendar

Popular Topics:

Questions

Blog Content

Post answers to other people’s questions!

DIY ideas & Tutorials

Technical topics

Industry related news

Other valuable or shareable content

Save room for RT’s!

at least 6-10 characters

It’s Not WHAT You Say. It’s HOW You Say It.

Boring

Still boring

Getting there

Almost!!!

There you go…

IMAGE IS EVERYTHING!

Examples of Tweets gone wrongMost notable – Anthony Weiner

Damage Control

Awareness and Quick Response!

Chrysler

Missed opportunity

KitchenAid

Seized opportunity

RESPONSE MUST BE SINCERE!!

Examples

How to Reach Your Market

EMAIL LISTS! FACEBOOK FRIENDS! Build your own “Jonny” customer Ads

Highest cost

Most consistent results

Put your best face forward!

Hashtag threads Great place to find people interested in what you are interested in!

Twitter hashtag website

Join the conversation

Start following content creators and engage in a conversation Save room for retweets or RT’s!

Conversations & Hashtags

Conversations run on Hashtags (#).

People interested in a particular topic

Place to find content/information

Place to find content creators

Place to find leads/customers/jobs

3rd party Twitter programs keep track of hashtags with different streams.

Phone app?

Competitors

TOOLS

Ads

Very effective

Geo-targeting

Try a mix of different tweets

If you tweak a tweet but link to the same blog, see which one ha more clicks? Why?

3rd Party Applications like Tweetdeck or Hootsuite.

Multiple streams of content

More info to share!

Possible high cost

Analytics Become more efficient

Popular posts

What made it more appealing?

Tweetdeck

Hootsuite

Hootsuite

Analytics

Analytics

Wrap Up

Great Resources for Leads & Content

Conversation to gain Audience/Customers

Be careful what you say & How you manage your image

Tools

Follow Back!

If you’re Followers count is going up that’s a great measure. Keep up what you’re doing!

Resources

Klout – Social Influence

Listorious – Hashtag searches

Crowdbooster – Email updates for Social Media channels (weekly growth reports)

Social Fresh – Resource for SM research info on blog

Hubspot - Resource for SM research info on blog, SM Software

Argylesocial - Resource for SM research info on blog, whitepapers, SM Software

Sprout Social - Resource for SM research info on blog, SM Software

Copyblogger – 52pt Content Marketing Course

DISCLAIMER

The pictures used in this presentation were found using Google Image search. Unfortunately I did not save the resources for these images to give the owners proper credit. This statement is my attempt to give them the credit they are due.