Grey Door Publishing 2016 : 2017 Media Kit, Biltmore Hotel Partnership

W W W . G R E Y D O O R P U B L I S H I N G . C O M

I N P A R T N E R S H I P W I T H

2016 / 2017 Medi a K i t

U . S : 6 0 1 S O U T H F I G U E R O A S T R E E T . S U I T E 4 5 0 . L O S A N G E L E S . C A 9 0 0 1 7

E : I N F O @ G R E Y D O O R P U B L I S H I N G . C O M T : 2 1 3 3 3 0 4 8 8 6

A UNIQUE M AGA ZINE CON TA INING T HE CONCIERGE’S P ERSON A L INSIGH T S IN T O T HE HO T EL , T HE L OCA L L IFE A ND HOW A GUES T CA N GE T T HE MOS T FROM T HEIR S TAY.

2016 / 2017 Media K i t

THERE IS NO SUCH THING AS A CAPTIVE AUDIENCE IN TODAY’S MARKETPLACE. THE INTERNET, SMARTPHONES AND APPS MEAN THAT, AS PUBLISHERS WE MUST ENTERTAIN, INFORM AND EARN READER’S ATTENTION.

THERE IS NO OTHER MAGAZINE AVAILABLE THAT CAN PLACE YOUR BUSINESS DIRECTLY IN FRONT OF HOTEL GUESTS AND THEN BE REINFORCED BY THE DIALOGUE OF THAT HOTELS VERY OWN CONCIERGE.

PUBLISHED IN CONJUNCTION WITH THE CONCIERGE TEAM AND WITH THEIR HOTEL GUEST IN MIND, THIS IS AN OPPORTUNITY TO CREATE A PARTNERSHIP THAT GOES BEYOND WHAT HAS BEEN AVAILABLE BEFORE.

You ca n recognize Cl ef s d’Or concierges by t he k e ys t he y disp l ay on t he l a p el s of t heir unif orms.T hese cros sed gol d k e ys a re more t h a n jus t t he sy mbol of t he orga niz at ion; t he y a re t he sy mbol of gua r a n t eed, qua l i t y serv ice.

L ES CL EF S D’OR USA

t h e y h av e t h e d i s t i n c t i o n o f b e i n g t h e o n ly n at i o n a l p r o f e s s i o n a l o r g a n i z at i o n o f h o t e l l o b by c o n c i e r g e s . L e s C l e f s d ’ O r m e m b e r s h av e d e d i c at e d m a n y y e a r s o f h a r d w o r k a n d t r a i n i n g t o t h e c o n c i e r g e p r o f e s s i o n . T h e y h av e t h e i r f i n g e r s o n t h e p u l s e s o f t h e i r c i t i e s , a b l e t o a d v i s e g u e s t s o n r e s ta u r a n t s , n i g h t l i f e , s p o r t i n g a n d t h e at e r e v e n t s , s i g h t s e e i n g t o u r s , s h o p p i n g a n d m o r e .

A lways k e e p i n g g u e s t s ’ s a f e t y, e n j oy m e n t a n d s at i s fa c t i o n i n m i n d . T h e s tat u t e s o f L e s C l e f s d ’ O r U S A , Lt d , m a k e c l e a r t h e d e e p c o m m i t m e n t t o e x pa n d t h e t r a i n i n g o f t h o s e e n t e r i n g t h e p r o f e s s i o n a n d , i n g e n e r a l , t o p r o m o t e , f o s t e r , e n h a n c e a n d i m p r o v e t h e t ec h n i c a l s k i l l s a n d p r o f e s s i o n a l i s m o f c o n c i e r g e s ; t o f o s t e r t h e d e v e l o p m e n t o f t h e h o t e l i n d u s t ry a n d t o u r i s m i n g e n e r a l a n d t o m a i n ta i n t h e h i g h e s t p o s s i b l e s ta n d a r d s o f s e rv i c e f o r h o t e l g u e s t s .

COMP L E T ELY UNIQUE A ND L IK E NO O T HER M AGA ZINE AVA IL A BL E.

T he Concierge m aga zine

T h i n k o f t h e c o r p o r at e m a g a z i n e p r o d u c e d f o r m a n y l u x u ry h o t e l s . . . t h e n t h i n k o f t h e W h e r e m a g a z i n e , t h e r eg i o n a l , a d v e r t i s i n g b a s e d p u b l i c at i o n o r s i m i l a r .

I m a g i n e a p e r f ec t b l e n d o f t h e s e t w o p u b l i c at i o n s . . . a m a g a z i n e t h at i s c o m p l e t e ly ta i l o r e d t o t h e h o t e l p r o p e r t y. . . t h at b r i n g s t o g e t h e r i n f o r m at i o n a n d c o n t e n t t h at e n t i c e s a n a u d i e n c e . . . a n d t h e n c a r e f u l ly b l e n d s t h at i n f o r m at i o n w i t h d e ta i l s o f b u s i n e s s e s a n d s e rv i c e s t h at p e r ta i n t o t h e a r e a i n w h i c h t h e p r o p e r t y i s s i t u at e d a n d w h o t h e c o n c i e r g e t e a m a r e h a p p y t o r ec o m m e n d . . . T h e C o n c i e r g e .

A m a g a z i n e t h at i s p r o d u c e d t o f u r n i s h t h e e s t e e m e d g u e s t w i t h s o m e t h i n g p e r s o n a l t o t h e v e n u e a n d t h at e n g a g e s w i t h t h e m o n a w h o l e n e w l e v e l .




R e a d e r s o f T h e C o n c i e r g e m a g a z i n e a r e m e n a n d w o m e n w h o a p p r o a c h l i f e w i t h v i g o u r a n d a s i n d i v i d u a l s . T h e y h av e ta s t e d s u c c e s s , t h e y k n o w t h at d e v o t i o n t o w o r k m u s t b e b a l a n c e d by i n d u l g e n c e i n l i f e ’ s g r e at r e wa r d s . A n d s o t h e y va l u e t h e q u a l i t y o f t h e i r e x p e r i e n c e s a n d p o s s e s s i o n s m o r e t h a n t h e q u a n t i t y t h at t h e y a c c u m u l at e .

readers + distribution

275TOTAL ROOMS

88%AVG. OCCUPANCY

183DAYS PER ISSUE

2issues

1.6AVG. GUESTS

PER ROOM

2.5AVG. NIGHTS

STAYED

56,686AVG. READERSHIP

PER ISSUE

275ROOMS

× × ÷ × =

ho t el gues t bre ak down

60% BUSINES S

40% L EISURE

Placed in every guest room and suite.Distributed to guests and visitors at the concierge desk.

Digital version included in guests booking confirmation emails.Used and distributed as part of hotel marketing.

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Grey Door Publishing – 2016 / 2017 Media Kit, Biltmore Hotel - without pricing.pdf 1 18/11/2016 13:32

When cas tles across Europe hos ted visit ing nobilit y, the concierge kep t the ke ys to the cas tle rooms, and ensured that gues t s had e very thing the y needed during their s tay. By the 1800s, a number of buildings in Europe, from government offices to prisons, had their own concierge on s taff.




Advertising Specifications

B l e e d : ( h ) 247 m m x ( w ) 3 7 6 m m ( i n c l u d e s 3 m m b l e e d a l l r o u n d ) ; T r i m : ( h ) 241 m m x ( w ) 3 7 0 m m ; S a f e a r e a ( k e e p t e x t, l o g o s a n d i m p o r ta n t i n f o w i t h i n t h i s a r e a ) : ( h ) 2 1 7 m m x ( w ) 3 4 6 m m

d o n o t p u t i m p o r ta n t t e x t o r g r a p h i c s i n c e n t r e o f a da s t h e s e c o u l d b e c o n c e a l e d w i t h i n b i n d i n g / c r e a s e

B l e e d : ( h ) 247 m m x ( w ) 1 9 1 m m ( i n c l u d e s 3 m m b l e e d a l l r o u n d ) ; T r i m : ( h ) 241 m m x ( w ) 1 8 5 m m ; S a f e a r e a ( k e e p t e x t, l o g o s a n d i m p o r ta n t i n f o w i t h i n t h i s a r e a ) : ( h ) 2 1 7 m m x ( w ) 1 6 1 m m

k e e p t e x t, l o g o s a n d i m p o r ta n t i n f o w i t h i n t h i s a r e a ) : ( h ) 2 1 7 m m x ( w ) 7 9 . 5 m m

k e e p t e x t, l o g o s a n d i m p o r ta n t i n f o w i t h i n t h i s a r e a ) : ( h ) 1 0 6 . 5 m m x ( w ) 1 6 3 m m

k e e p t e x t, l o g o s a n d i m p o r ta n t i n f o w i t h i n t h i s a r e a ) : ( h ) 1 0 6 . 5 m m x ( w ) 7 9 . 5 m m

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To improve our speed of service and prot ect your work, ple ase supply your advert isemen ts only in t he correct f ile formats and to t he booked s ize (see above ) . We do not provide proofs of suppl ied art work.

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I n 19 2 9 , F e r d i n a n d G i l l e t, h e a d c o n c i e r g e at t h e H o t e l S c r i b e i n Pa r i s , f o u n d e d L e s C l e f s D ’ O r . T h i s a s s o c i at i o n e n a b l e d c o n c i e r g e s t h r o u g h o u t E u r o p e t o s h a r e i d e a s w i t h o n e a n o t h e r . T o d ay, L e s C l e f s D ’ O r h a s 3 , 0 0 0 m e m b e r s i n 3 9 c o u n t r i e s




I t wa s n’ t un t il t he 1970 s t h at t he c oncierge p o si t ion emerged in t he Uni t ed S tat e s, a lt hough ho t el bel l c a p ta in s a nd f ron t de sk s ta f f h a d unof f ici a l ly been p er f or ming t he s a me du t ie s f or m a n y y e a r s. T hom a s W ol f e is k no w n a s one of t he f ir s t A mer ic a n c oncierge s. He w or k ed in Europ e f or se v er a l y e a r s bef or e ta k ing up a p o si t ion w i t h t he Fa irmon t Ho t el in S a n F r a ncis c o in 1974 , a nd he f ounded t he or igin a l W e s t C o a s t ch a p t er of L e s Cl ef s D’Or ( t he W e s t C o a s t a nd E a s t C o a s t ch a p t er s e v en t ua l ly merged t o f or m t he org a niz at ion’s moder n inc a r n at ion ).


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Grey Door Publishing 2016 : 2017 Media Kit, Biltmore Hotel Partnership

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